3 Ways to Score Press for Your Show

Want this sort of attention for your show? Photo credit: “Press Gaggle,” © 2012 Maryland GovPics, used under a Creative Commons Attribution-ShareAlike license.

Want this sort of attention for your show? Photo credit: “Press Gaggle,” © 2012 Maryland GovPics, used under a Creative Commons Attribution-ShareAlike license.

Recently on Entrepreneur, writer Murray Newlands shared tips to help startups gain press. However, we think there’s a lot that live entertainment organizations (and frankly, everyone) could learn from this advice. Here’s a breakdown:

Step 1: Find journalists that fit your “niche.” For example, if you’re a local theater company the local newspaper is an obvious choice, but you could also reach out to theater bloggers, college newspapers’ entertainment sections and publications and websites that cover interesting events in your area.

Step 2: Treat those journalists like people. As Newlands puts it: “Let the journalist know you follow their work and your story fits with their beat. … Get to know them as people, not just someone you can sell to. … Do not spam their email box with press releases.”

Step 3: Pitch those journalists stories. Instead of a press release that only includes the basic information about your event, consider sending an email with an interesting angle: a unique story about the playwright, for example, or an explanation on how your event ties in with the community or a news story happening at the time. Try and think of what that publication typically posts and come at your pitch from that perspective.

Jim has offered similar advice in regards to audiences, but again, since journalists are people too it certainly applies: “Start with respect, move forward by understanding and finish with the hard work of making something the desired audience would actually like.” 

For more information, you can read the full article here.

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