3 Tweaks to Make to Your SEO Strategy in 2016
SEO (Search Engine Optimization) is always evolving, and what worked last year may not fly this year. SEMRush outlined a few ways to adjust your SEO strategy in 2016, taking into account the latest Google updates and consumer preferences. See three especially important tips below, and check out all six here:
1. “Monitor for Google updates
First and foremost, if you’re not already monitoring for upcoming updates, you should be.
Rumors of an impending Google Algorithm update are enough to give any SEO nightmares but tools designed to pre-empt this are plentiful.
Some even do the hard work for you. With AccuRanker’s Google Grump, you can subscribe to free alerts – filtered by country and device – that monitor ranking fluctuations that might signify an update, and send you a notification if anything unusual is happening.
2. Improve your onsite content
Key things to consider when improving your onsite content:
- Duplicate content. If your site still contains pages with identical – or very similar – content, rewrite these pages. Although Google still claims there is no penalty for duplicate content, if your site consists heavily of copied text – including republished content from external sites – you’ll struggle to rank. You need to ensure the content on your site is unique.
- Spam and ads. If your site is laden with spam content or excessive ads – particularly if they impact the user experience – you’re likely to face a penalty.
- Quality content. Pages need to contain content of a high value to the user, not thin content, providing minimal useful information. Work on building out and improving the content on any offending pages you might have and it’s likely you’ll soon see a positive difference.
- Long-form content. Adding tons of text to a page doesn’t necessarily mean better quality. Although long-form pages generally tend to perform better, this is often down to the quality of the information provided. Whether delivered in 300 words or 1,000, the most important question to ask is, can the user find the information they’re looking for on your page?
3. Go mobile
The importance of mobile for SEO was a prevailing trend in 2015 and isn’t likely to diminish this year, which is why it’s important to make mobile a priority.
The rise in voice search means queries are becoming more conversational and long tail; something to consider when doing keyword research and creating content.”
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