3 Tips to Use Video in Your Marketing

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Even Caterpillar is getting in on the video marketing game. Are you?

Have you dipped your toes in the video waters yet? It can be a little daunting when you think of filming and editing, but it can also be a great way to give potential audiences a glimpse at what your show or event is all about, and get them even more excited to attend.

Over on TopRankBlog.com, James Anderson is sharing some pros, cons, examples and best practices for video content marketing. It’s worth checking out the brands that are doing it right and, in the meantime, here are a few tips to get you started:

1. Track your stats. Use the data provided by YouTube and other players to learn how long viewers are watching your videos and which ones are getting the most attention. Then use this information to inform your future efforts.

2. Be smart with your descriptions. Search engines don’t know what your video is all about, so they go by the description you give when uploading. So make it clear and concise, and make sure to include relevant keywords for your event (more on that here).

3. Don’t forget the call to action. A fun, viral video is great but if it doesn’t prompt people to buy tickets, then it hasn’t really helped your marketing efforts. So make sure there’s a clear next step at the end of your video, whether it’s buying tickets, visiting your website or signing up for your newsletter. Determine what result would be best for you (and fit best with your video), and make sure it’s clear in the description and the video itself.

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