Three Things You Must Consider About Email Marketing

In his recent post “‘Customer Information’ or License to Spam?” Jim wrote:

Customer information is valuable when it’s the result of permission and when it’s not just “data,” but when it actually represents a person with value to and interest in what your organization is doing. It’s not a blanket license to spam.

Now, James Baggaley at Spektrix chimes in with “Stop Spamming Your Customers Before it’s Too Late.” He outlines three things arts organizations should do right this second when it comes to email marketing.

Because as Jim concludes in his post:

If you’re still thinking in terms of “blasts” to your “list” and that you’d like to add more “names” to it, you don’t get it.

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