3 Simple Mistakes Venues Make Online

If you’re focused on selling out your venue, then your online presence might be taking a backseat, especially if you have a smaller staff. But as we’ve talked about on the blog before, creating a strong online experience for your audience can go a long way toward selling tickets and winning fans.

If you’re wondering about the best places to start boosting your web profile, Small Business Trends writer Amanda Stillwagon highlights several common mistakes and how to fix them. You can read the all five here and check out our top three below:

“1. Using a social media page as your only Web address.

Social media is key to growing your business. But, how do your customers know where to find you on social media? One of the easiest ways to ensure customers find you no matter where your online business is located is to register a domain name and point it to your business’s social media page.

Called domain forwarding, it works just like forwarding mail. You create a rule that automatically redirects anyone who visits your domain name to your page on Facebook, LinkedIn, Etsy or whatever social media platform you use as your business’s communications or e-commerce hub. Domain forwarding is easy to set up with your domain name registrar and can take as little as five minutes.

A domain name also helps to brand your company by providing a memorable Web address you can market. And when you are ready for a website, you don’t have to change the Web address that your customers already know and use.

2. Putting off building a website.

There’s no denying it. In today’s digital world, a website is essential.

It has never been easier to launch a website. With many free website builders, like Wix.com and Weebly available today, business owners have easy and economical options to get their site online. Created for the non-technical user, these tools provide easy-to-use templates that allow you to point and click your way to a new website.

The key is to start small. Create a couple of pages and expand from there. Just make sure you do your research, so you select the website builder that fits your needs and can scale with your business as you grow.

3. Building a website and then forgetting about it.

Your website is the central hub of your online presence, but no one will see it if you don’t actively market your business online. There are many ways you can generate traffic to your site and find customers, including:

  • Social media marketing: Advertise your business and its products and services on social media and drive customers to your website for more information.
  • Email marketing: Use your company-branded email and send customers information on special news and sales. Include a link to your website where customers can learn more.
  • Search engine marketing (SEM): Also known as paid search, SEM allows you to promote your business website on the paid advertising section of search results pages.”
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