3 New Trends in Paid Search

Does your organization use paid search to attract newcomers to your events? If so, you’ll want to hear about these upcoming trends, outlined by Search Engine Land writer Mona Elesseily. Click here to read the full article, and get a glimpse at what the three trends are below:

“1. More ‘shopping’ ad units

Google Shopping has been very successful for Google, and retailers’ share of clicks from Google Shopping ads (aka PLAs or Product Listing Ads) continues to grow.

PLA growth stemmed from a couple of very recent changes, the first of which was better visibility of Google Shopping results on mobile devices (especially for local companies). Below is an example of how much space the ad units now occupy in mobile search results.

Screen Shot 2016-03-18 at 11.46.33 AM

 2. Voice search & natural language

Another huge theme is natural language search. Today, we’re mostly in touch with digital personal assistants like Cortana, Siri, Google Now and Alexa (for Amazon Echo).

The search engines are working hard on understanding behaviors in different contexts. It will be particularly interesting to see how Google monetizes this, as it could move people away from actually “searching” on devices like mobile phones and desktop computers.

 3. Expanded app advertising

There is quite a bit of chatter these days (both online and at conferences) about app indexing and deep links for search engine rankings. With app indexing, users are able to see and engage with app content in search results, even if the app isn’t installed on their mobile device.”

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