3 Marketing Stats Theaters Need to Hear

Stats and numbers might not be our favorite things in live entertainment, but these stats are worth paying attention to. WordStream writer Erin Sagin shared lessons she learned at the Pubcon Austin conference. You can click here to read all five stats and see the most important ones for theater and live entertainment below:

“#1: 1 in 3 of all Google searches has local intent. –Jordan Kasteler

In the past few years, it’s gotten considerably easier to find things nearby online. Rather than having to indicate your physical location to Google manually (either through Search Tools or keywords), Google wised up and now uses more advanced methods (IP address, device GPS, proxy tools, etc.) to identify your location.

Are you thinking local and mobile? Photo credit: Kate Serbin via Unsplash

Are you thinking local and mobile? Photo credit: Kate Serbin via Unsplash

#2: 74% of people will abandon a mobile site that takes more than 5 seconds to load. –Simon Bolger, Google

 

Simon stressed the need for advertisers to think mobile-first. If your mobile site isn’t fast, user-friendly, and consistent with your non-mobile content, the majority of visitors won’t stick around and they definitely won’t return.

#3: Word of mouth is the primary factor between 20% to 50% of all purchasing decisions. –Michelle LeBlanc, Industrium

 

I hate to break it to you, my fellow marketers, but our prospects trust their friends’ opinions of our products way more than they trust what we say. Michelle explained that the key to “getting the word out” is to focus on influencers, who can be powerful mouthpieces for your business.

Far too many of us equate influencers to celebrities or big-time journalists. However, Michelle pointed out that, depending on your business, an influencer can really be anyone—ranging from happy customers to industry bloggers to popular instagrammers.”

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