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Goldstar Subscribers’ Return Readiness Score for Early January

Twice a month, Goldstar is surveying its audience of live entertainment enthusiasts to see how they feel about returning to in-person events. The results are interesting! The highlights from early January are below: When asked to “describe your willingness to go out to live events” on a scale of 0-100: The average response score was 36. If venues followed strict cleaning routines and social distancing policies, that number goes up to 44 out of 100. When asked about wearing a mask to an event, 87 out of …

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News

Ready to take charge of 2021?

An image announcing the Take Charge of Your 2021 Theatremakers Challenge with pictures of the featured guests and speakers

2020 felt like a never-ending carjacking complete with offroading, plenty of bumps, and an unknown course change at every turn. Now it’s time to slide into the driver’s seat, grab the wheel and determine where you’re going next. Of course, it helps to have a like-minded community to help you navigate the best way forward — a convoy, if you will. Which is why we’re excited about the free five-day “Take Charge of Your ’21” TheaterMakers Challenge, starting January 18. …

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Innovation

The Sneaky Power of Pay-Per-View (And How You Can Harness It)

If you’ve ever seen one of those listicles online about the world’s richest athletes, you probably recognize a lot of the names, even if you don’t follow sports: LeBron James, Ronaldo, Lionel Messi, Tiger Woods.  But near the top of the most recent list is one name that’s not so well recognized, even by a lot of people who follow sports: Canelo Álvarez. He was the fourth-wealthiest athlete in the world on the Forbes 2019 list, above LeBron James, Aaron …

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