Archives

News

What More Can We Do?

The answer is, a lot. The live entertainment industry is made up of the smartest, heartiest, most resilient and creative people. And, we’re going to get through this -- together. First, an update. As you know, we mobilized the Goldstar site and audience to support organizations like yours all over the country. We’re still getting hundreds of submissions up, and more important, we’re starting to see donations from our subscribers come in. If you haven’t listed your organization for this,...

Read More

News

Now Is the Time to Support Live Entertainment and Arts

Editor’s Note: Jim sent this message to Goldstar subscribers yesterday. Read on to see how Goldstar is working to help arts organizations during this difficult time. And if you'd like to set up a donation page for your organization here's the link. If you love live entertainment, arts, plays, concerts, musicals, comedy, and everything in between, now is the time to show it. We’ve spent the last few days rapidly refocusing our efforts to make Goldstar a place where you can donate money to...

Read More

News

We’re Ready to Help Raise Money — Set Up Donations for Your Organization

We’re in this together. So, we’ve come up with a way to get our 10 million Goldstar subscribers to show love to you. We’re asking them to donate to your organization. We’re focusing our team, audience, technology, resources and marketing machine to support you at this time. And, we’re moving rapidly on this. So please, take a look and fill out this form to participate. (ALL organizations are eligible to participate.) We know that our subscribers love your shows and what you do for the community....

Read More

News

We’re Here to Help You Raise Some Money

Starting this week, Goldstar is refocusing our efforts, tools and systems so we can raise donations from our audience for your organization.  As soon as tomorrow, we’ll be sending you information about exactly what you need to do to participate.  For now, the best way to think of this is we’re going to be marketing donations for your organization instead of marketing tickets to your shows. We’re going to use ALL our promotional channels to make a difference. We’re looking to...

Read More

News

Coronavirus Actions and Thoughts

I never thought I'd say this, but I don't want you to go out to live entertainment right now. The live entertainment industry is postponing and cancelling shows as a measure to slow the spread of the Coronavirus. It's a step that makes a lot of sense, and it's going to continue for a while. There are a few things I want to make sure you know during this time. If you have tickets to a show that is or becomes postponed or...

Read More

News

How We Can Help If You’re Postponing an Event

We know the COVID-19 epidemic is causing events to be postponed or canceled around the country, and we want to be as helpful as possible to you.  As of now, you have the option to postpone an event without even having a fixed future date set. You read that correctly. We’ve designed a way to help you keep your sales and your audience. When your event does set a new date or you have a suitable alternative event, we will...

Read More

News

Whatever Happens, We’re Here to Help

As an industry, we’re facing a level of uncertainty over the next few months that doesn’t happen very often. It’s unsettling even for those of us who’ve been in the live entertainment and arts world for a while. But whatever happens, our goal is not just to help your organization and our industry get through this, but to emerge together as strong as possible, ready for the time when people can’t wait to get back out to shows, games and...

Read More

Pricing

Top Broadway Shows by Revenue Per Seat — Week of March 8

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation. To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

Read More

Marketing

Brush Up on Improving Customer Experience

It's worth repeating. Jim once wrote: Good service is the best marketing money you’ll ever spend. So, it's no wonder we spend time and money trying to improve online user experience. Ad Age offers advice from experts for marketers "looking to leverage tech to improve their website’s UX and build strong customer loyalty." We share two tips below, and then read the rest here: "Design your website around your why. A website is a purposeful entry point for information and action. Understanding why you...

Read More

News

Survey Says? Live Entertainment

We’d love your help with this survey. Wait, wait! Before you click the ‘x’ to close this up -- there’s something in it for you. Answer a 3-minute survey and be entered to win a $250 Amazon gift card. (We’ll pick a winner on March 16 and notify you by email.) But, more important, answer a few questions and, well, be part of making our industry the BEST for everyone. Take the Survey Thanks for your help!

Read More


Sign Up for Emails

VIEW PAST ARTICLES