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What We’re Thankful For …

I want to share something with you that I haven't really shared before. For some reason, Thanksgiving always makes me think about the very early days of Goldstar, and what it was like to get started. It was late 2001, and the world was reeling from the impact of 9/11 and a severe recession. It was the era of the “dot.com” crash. Nobody was starting businesses, and many of my friends in the internet industry were seeking out "safe" jobs...

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Pricing

Top Broadway Shows by Revenue Per Seat — Week of November 24

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation. To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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#MondayMotivation

#MondayMotivation: Numbers Aren’t Your Enemy

Looking for a little #MondayMotivation? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: About the "Fear of Math." Apparently, I didn’t just make up the idea that some people, including perhaps some of you, are afraid of math. In fact, not only is it true that some people are afraid of math, but we have some evidence to demonstrate why they’re afraid of math. It turns out, according to this study, that about 40% of math anxiety comes...

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Experience

Is Customer Experience a Top Priority?

The answer to this question is obviously yes. Yet, according to Simpler Media’s latest State of Digital Experience report, businesses could be doing more to improve customer experience. Amy Gesenhues reports for Marketing Land that "nearly half of businesses aren’t investing in personalization technologies despite citing customer experience as a top priority." Gesenhues continues: "Of the 325 digital customer experience executives surveyed by Simpler Media, 79% said digital customer experience (DCX) was an extremely or very high priority for their organization....

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Marketing

3 Ways to Attract a Bigger Audience

Want more people to discover your events? Three little letters can make it happen: SEO. A quick primer on SEO if you’re not familiar: It stands for Search Engine Optimization, and refers to all the ways you can make your website more appealing to search engines, and improve where your site shows up in search results. The benefits of SEO are huge -- the easier it is for people to find your events, the better! If you want to improve your...

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News

Nominees Announced for 13th Annual Goldstar National Nutcracker Award

Goldstar has announced the nominees for the 13th Annual Goldstar National Nutcracker Award, the only award honoring live performances of The Nutcracker nationwide. More than 50 productions are vying for a cash prize to go towards education and accessibility programs, as well as the coveted title of Best Loved Nutcracker in the U.S. As has become tradition, the nominees represent a wide variety of genres, styles and creative themes. They include well-known ballet companies like San Francisco Ballet, Atlanta Ballet...

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Pricing

Top Broadway Shows by Revenue Per Seat — Week of November 17

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation. To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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#MondayMotivation

#MondayMotivation: Doing Customer Service Right Isn’t That Complicated

Looking for a little #MondayMotivation? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: United Got the Wrong Answer Because They Were Asking the Wrong Question. Do you agree with the maxim “the customer is always right”? It’s the cornerstone of the American customer service philosophy, and American customer service is pretty darn good by global standards. Not the best, but pretty good. But I don’t agree with that maxim for two reasons: It’s not true...

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Marketing

Have Your Best Year in Marketing Yet

Inc. writer Michelle Van Slyke reports that the key to having a successful year in marketing is ... planning. And, 'tis the season to start since the end of the year is fast approaching. Van Slyke shares some advice from her own personal experience to make next year your best year yet. "Start with Reflection Every planning meeting should begin by reflecting on the prior year. What worked? What didn't? What did we think wasn't going to work, but did? The answers...

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Marketing

When Making Fun Can Lead to New Fans

Bad reviews can be good for business, as we pointed out in this post. And, a spoof of your brand on Saturday Night Live can raise awareness of it. According to Adweek, When SNL featured a sketch with Kristen Stewart, Beck Bennet and Aidy Bryant making fun "of the astronomical cost of Farrow & Ball paints and their flowery descriptions, as well as the fact that you 'can't touch' the finished paint -- with some digs at the English spelling...

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