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Customer Service

An Inspiring Customer Experience

Recently reporter Aileen Cahill had such a great customer experience with Maui Jim that she wrote about it on Marketing Land. She also outlined "the elements that made Maui Jim stand out: Have a great product they stand by. Listen to their customers. Follow through and do what they say they will. Strong partners in their distribution network. Easy to do business with no 'gotchas.'" You can read about Cahill's "remarkable and inspiring" customer experience here. Then check out more from Jim about Customer Commitment: How...

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Pricing

Top Broadway Shows by Revenue Per Seat — Week of October 13

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation. To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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Marketing

Partnerships With a Point

One strategy to attract new patrons and gain exposure is to create partnerships -- with organizations similar to yours and with ones in other industries. The social media video app TikTok has a knack for partnering up. David Cohen reports for Adweek, "TikTok has entered into ... partnerships ... with Girls Who Code to support women in technology in the #MarchForSisterhood campaign, with Conservation International to address marine plastic pollution in the #SaveOurOceans challenge and with the American Society for the Prevention of Cruelty...

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#MondayMotivation

#MondayMotivation: Halloween Events Are a Big Deal

Looking for a little #MondayMotivation? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: Halloween Goes Immersive, Big Holiday to Sell More. Adding more momentum to the ‘immersive’ trend in live entertainment, this year’s Halloween events blur the line between attraction and show. I think it’s great because today’s audiences are, more than their predecessors, interested in being part of the show. The success of Sleep No More or Then She Fell suggest that merging show and...

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Marketing

Start This Year’s Holiday Marketing Early

We've got one less weekend to plan for holiday marketing this year. "In fact," reports Vincent DeSantis for Adweek, "2019 has the shortest holiday season since 2013." DeSantis lists a number of dates to keep in mind this season, including Single's Day (Nov. 11) and Green Monday (Dec. 9). He also outlines a number of strategies to drive more sales, like: "During Cyber Week Retailers are planning their tactics not by the day, but by the hour. It may make sense to start Cyber...

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Social Media

Useful Facebook Stats For You to Know

"69% of Americans use Facebook." That's one of the 53 statistics in Kayla Carmicheal's HubSpot post: 53 Facebook Statistics to Know for 2019. It's also one reason why Facebook is an important platform for live entertainment marketers. Here are a few more interesting statistics: • 56% of people visit Facebook to get information. • There are 7 million advertisers on Facebook. • The potential reach of advertising for Facebook is 1.9 billion. • Facebook is used by 51% of U.S. teens. • 74% of U.S. adults...

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Experience

A New Kind of Museum Popping Up Around the Globe

Young people aren't going to museums as much as they used to. Most teenagers use social media. This gave Petra Scharinger a bright idea: to create nofilter_museum, filled with interactive exhibits inviting people to take photos of themselves. A Museum of Selfies! BBC News reports on the Nofilter_museum opening in Vienna, and we have a few Museum of Selfies listed on Goldstar: Museum of Selfies Las Vegas and Museum of Selfies in Hollywood, Calif.: "I think it's the future of...

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Pricing

Top Broadway Shows by Revenue Per Seat — Week of October 6

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation. To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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#MondayMotivation

#MondayMotivation: Are You Offering “the Usual”?

Looking for a little #MondayMotivation? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: Is the Future of Arts About Broadcasting? Michael Kaiser of the Kennedy Center speculates in this article about the future viability of regional and medium-sized arts organizations as producers of actual live entertainment. He doesn’t directly express an opinion, but he seems to be implying that the ability to broadcast performances (like the UK’s National Theatre or the Metropolitan Opera) will basically...

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News

Announcing Selling Out With Jim McCarthy Podcast

For years now, we’ve been sharing blog posts and interviews from the best in the business. But we wanted to go deeper, to have some real -- and real fun -- conversations with the people who make all our favorite live events happen. That’s why we’re launching Selling Out With Jim McCarthy podcast!  Jim will be chatting with event producers, marketers, performers and others who are doing extraordinary things in this space.  If you’re looking for insights to make your own...

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