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Marketing

Happy Halloween! Is Spooktacular Here to Stay?

Happy Halloween. To celebrate, we’re sharing an oldie-but-goodie post from Jim ... with a Halloween theme:Word Stock Market: SpooktacularThe Word Stock Market is an occasional feature on SellingOut.com, where I will tell you whether to buy, sell or hold a certain word based on whether that word has a strong future or has seen better days. For example, if you’d bought the word “hybrid” 10 years ago (when it meant a cross between a horse and a donkey, not...

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News

What Goldstar Rewards Mean For You

A few weeks ago, 10 million members woke up to find 300 Goldstar Rewards points in their accounts. They just magically appeared. If you look, you have them in your account, too. Now, for every $1 spent on Goldstar, members get 1 reward point. For every 400 points earned, they’ll get a $5 reward to spend on tickets. Thousands of people have already cashed in their points to save money on their next night out at your event. This program harkens...

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Pricing

Top Broadway Shows by Revenue Per Seat — Week of October 27

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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#MondayMotivation

#MondayMotivation: Attention Is a Valuable Thing

Looking for a little #MondayMotivation? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: The One Word I'll Never Say Again ...Here’s one thing I’ve learned in my time working with live entertainment marketers and venues.Never say “algorithm.”It’s an ugly word. It sounds like “rhythm,” as though we’re going to get down to some funky beats, but it turns out to just be math. … Still, since people seem to use smartphones and...

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News

Play It Again, Sammi!

TEDxBroadway 2019 might be a wrap, but we’re working hard behind the scenes to get this year’s videos online. And, well, we just couldn’t wait to share Sammi Cannold’s talk with you.In her talk, the young director shares her experience researching for a new production of Evita (at New York City Center November 13-24). Her conversations with Eva Perón’s nurse and confidant taught her to feel the weight of a storyteller’s responsibility.We’re incredibly grateful to Sammi for sharing her story. We’re certain you’ll enjoy...

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News

Need more 👀 on your event?

Just in time for Halloween, we’ve got a real treat for you: A Boost BOGO (Buy One Get One) starting today through October 31!With Boost, you get …Your event in a prime position in Goldstar emails. Increased awareness with our most active members.And with the BOGO, you’ll double your awareness and reach.To get your treat: Set up a Boost campaign of $300 or more and include “BOGO” in the campaign name.Create your campaign for half the total days...

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Marketing

Grab Your Patrons’ Attention Before They’re Gone

When we create marketing content, it's good to keep this fact in mind:"According to Chartbeat: 55% of people read your post for just 15 seconds or less," reports Search Engine Journal.We've got to grab our patrons' attention fast, and SEJ shares some tips on "how to optimize your blog content for 55% who skim while still delighting the 45% who don’t." "Keep Intro Paragraphs Short & Sweet Most people get carried away with introductions. Tons of intros can feel like their...

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Pricing

Top Broadway Shows by Revenue Per Seat — Week of October 20

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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#MondayMotivation

#MondayMotivation: You Have to Work for People’s Interest

Looking for a little #MondayMotivation? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: No One Knows and No One Cares.Here’s a joke for you: What’s the difference between ignorance and apathy?I don’t know, and I don’t care.No, really, that’s the answer. Seth Godin once said that booksellers shouldn’t be worried about piracy robbing them of riches, but instead wishing people cared enough about their products to try to pirate them.That reminded me of something I...

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News

PODCAST: Bandsintown’s Fabrice Sergent Talks Bands + Fans

Bringing Bands and Fans Together With Fabrice Sergent The internet and social media have completely remade the way we create, produce, discover and consume art. And Fabrice Sergent wants to use these digital tools to unite artists and fans in a more profound way than ever before. He is succeeding. Fabrice is the Managing Director of Bandsintown, a digital media company powered by and built for music. He also found early success in his career helping to launch Lagardere, an early...

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