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#MondayMotivation

#MondayMotivation: Be a Problem-Solver for Customers

Looking for a little #MondayMotivation? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: Exactly What Was Wrong With the Comcast Customer Service Phone Call.You’ve probably heard this painful conversation between a customer trying to leave Comcast and a customer service rep struggling to keep him from doing that.It’s tough for me to listen to. I hear the customer’s frustration, and that’s bad enough, but if you listen to the rep, it’s even worse.My goal...

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Marketing

Build More Excitement for Your Season

Here's one way to build excitement for your season: Add an element of surprise.Becca Martin-Brown reports for the Northwest Arkansas Democrat Gazette: "Jason Miller, the executive director of the Arkansas Philharmonic Orchestra, has an interesting theory about this year's season announcement. He isn't going to make one. Instead, he says, he wants to surprise audiences as the year goes along."Miller tells Martin-Brown: "We want to announce little nuggets at a time and build as much excitement as we can....

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Experience

Are Latecomers Really Welcome?

We post about theater etiquette quite a bit here on Selling Out. (You can see people's biggest theater etiquette pet peeve here.)Maddy Costa writes about relaxed performances for Exeunt Magazine: This "means every performance starts with an announcement that latecomers are welcome, as is a return to the performance for anyone who needs to leave to use the toilet or get a drink or just have a quiet moment in the chill-out room, and movement both physical and vocal...

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News

Twitter Highlights From TEDxBroadway 2019

TEDxBroadway was yesterday, and it was a day filled with amazing speakers and out-the-box ideas. If you weren’t able to attend in person, check out some of the tweets below that were shared during the event:Want more details on the event? Check out TEDxBroadway.com.

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Pricing

Top Broadway Shows by Revenue Per Seat — Week of September 22

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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#MondayMotivation

#MondayMotivation: Hard to Use — That’s Where We Live

Looking for a little #MondayMotivation? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: Does Our Industry Make It Harder to Buy Tickets on Purpose?Here’s the thing about live entertainment: It’s inconvenient.It’s just a fact. A potential customer has to transport her actual human body to a place other than her own sofa at a time that she doesn’t get to choose. That may sound stupid and obvious, but that’s only because it IS...

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News

Fresh Idea Friday: Patricia Ione Lloyd

It’s the end of the week — when we share a TEDxBroadway talk from our vaults.This week’s Fresh Idea Friday features Patricia Ione Lloyd and her 2018 talk from TEDxBroadway.TEDxBroadway will be returning to the New World Stages on Tuesday, September 24, 2019. As you know, we sell out every year and quickly, so we encourage you to get your tickets now!Read More:Fresh Idea Friday: Erin Lavik Fresh Idea Friday: Ella Martin Fresh Idea Friday: Phoebe Robinson#mc_embed_signup{background:#fff; clear:left; font:14px Helvetica,Arial,sans-serif; }/* Add...

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Marketing

Instagram Marketing Done Great

Chidike Samuelson highlights eight examples of brilliant instagram marketing for Entrepreneur."The good news," Samuelson writes, "is that thriving with Instagram marketing isn't about burning millions of dollars or hiring the most prominent influencer to share your posts. Rather, it requires more of a more nuanced approach to making an impression on the right target audience."Here are a few of his top picks that we could learn from: "Lego Remember last year's royal wedding? It was one of the most followed global...

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News

What’s on the Minds of TEDxBroadway Young Professionals?

TEDxBroadway is coming up on Tuesday, September 24 at New World Stages in New York City. (We highly recommend you get your tickets now because they are going quick.) “What’s the BEST Broadway can be?” That’s what we’ve asked this year’s speakers like Eva Price, Shakina Nayfack, Arvind Ethan David, Drew Hodges, Sammi Cannold, Laura Heywood, David S. Leong -- to name just a few. We also asked the same question to those who applied for our Young Professional program. We thought you might like a little...

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Pricing

Top Broadway Shows by Revenue Per Seat — Week Ending September 15

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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