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Fresh Idea Friday: Ella Martin

It’s the end of the week — when we share a TEDxBroadway talk from our vaults.This week’s Fresh Idea Friday features Ella Martin and her 2017 talk from TEDxBroadway.TEDxBroadway will be returning to the New World Stages on Tuesday, September 24, 2019. As you know, we sell out every year and quickly, so we encourage you to get your tickets now!Read More:Fresh Idea Friday: Erin Lavik Fresh Idea Friday: Melissa Anelli Fresh Idea Friday: Phoebe Robinson#mc_embed_signup{background:#fff; clear:left; font:14px Helvetica,Arial,sans-serif; } /* Add your...

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News

Cultural Events Make Us Happier With Our Lives

While the fact that attending cultural events makes people happier is something we might already know, it's always nice when another study is released finding this to be so.Research commissioned by Arts Council England finds that "people who attend cultural events are happier with their lives than people who don’t," reports Kate Brown for Artnet. "The presence of arts and culture overwhelmingly affected respondents’ sense of well-being and satisfaction, their attachment to a place, and their sense of community."Brown...

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Marketing

More About The Future of Opera

"To save opera, we have to let it die," writes Olivia Giovetti for The Washington Post.She continues: " ... selling opera to the next generation means selling opera to a more diverse and liberal demographic, which has more options than ever for entertainment. ... we must no longer romanticize the bygone eras of opera’s so-called golden age so much that we fail to imagine the genre’s future."In 2016, Jim commented on an article by Anne Midgette in the same...

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Pricing

Top Broadway Shows by Revenue Per Seat – Week Ending August 25

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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#MondayMotivation

#MondayMotivation: The Potential Dangers of Average Ticket Price

Looking for a little #MondayMotivation? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: Sometimes People Prefer to Pay More.At LA Stage Day in 2014, I talked about Revenue Per Seat and the potential dangers in managing by Average Ticket Price. We also had time to open the discussion up to any and all questions about pricing, and there’s one I’d like to share.If your mission (this mostly applies to non-profits) includes accessibility, how do you...

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News

NT Live Celebrates 10 Years: David Sabel’s TEDxBroadway Talk

The broadcasting arm of the National Theatre is celebrating its 10th anniversary, and Playbill honors NT Live with a feature about how it changed the global theatrical landscape.In 2013, NT Live founder David Sabel spoke at TEDxBroadway, "Infusing Theatre into Digital Mediums."TEDxBroadway will be returning to the New World Stages on Tuesday, September 24, 2019. As you know, we sell out every year and quickly, so we encourage you to get your tickets now!Read More:Fresh Idea Friday: Erin Lavik Fresh Idea Friday:...

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Experience

Moving Art Out of Traditional Venues

How would you react to a thought-provoking piece of art hanging on the wall in your car mechanic's garage? Or, in your local bakery?In a recent article, The Guardian's Ben Smee writes about art that's not showcased in galleries, but community spaces like a garage or bakery. More specifically, he highlights the Trace exhibition, which "has left artworks ... scattered in shops and public spaces across West End."“You’re relating to the art differently, you’re seeing it in a different...

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News

Come Join Me for TEDxBroadway in New York City

TEDxBroadway is back for its eighth year at the New World Stages in New York City on September 24, and I think you and your team should go! Goldstar has co-produced this event with our friends at Situation Marketing since 2012 because we think people in our industry need a day to get together, think big and envision a better future. It's a terrifically fun day, but it's also challenging, moving and enlightening.But the impact doesn't stop on the day...

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Pricing

Top Broadway Shows By Revenue Per Seat — Week Ending August 18

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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#MondayMotivation

#MondayMotivation: “Break-Even” Price Is Faulty by Design

Looking for a little #MondayMotivation? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: The Perils of a "Break-Even" Price.If you’re not careful about the way you evaluate the price at which you need to sell tickets in order to break even, you could be setting yourself up for some big losses.Here’s how a “break-even” price gets established a lot of the time: somebody, somewhere takes the total cost of delivering a show...

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