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Reaching Audiences Beyond the Concert Hall

It's a given: Most of us are "searching for new ways to reach audiences beyond the concert hall" -- Those are the words of Madeleine Careau, CEO of the OSM (Orchestre Symphonique de Montréal), as quoted in the Montreal Gazette."For the next three years, the team from SAT [Société des arts technologiques] will spend a week each year recording OSM rehearsals and concerts to create immersive acoustic projects," reports Brendan Kelly."The OSM already has opened a space just beside...

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Pricing

Top Broadway Shows By Revenue Per Seat — Week Ending July 28

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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News

More Speakers Added to TEDxBroadway

TEDxBroadway has announced five additional speakers who will take the stage when TEDxBroadway returns to New World Stages on Tuesday, September 24, 2019 to explore “What’s the BEST Broadway can be?” “What you’ll see on our stage is a wide variety of people -- all with unique perspectives and narratives in vastly different stages in their careers. For example, Marshall Mabry is just 17 years old. But his story will inspire all of us -- at any age -- to really...

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News

Fresh Idea Friday: Adam Sobel

It’s the end of the week — when we share a TEDxBroadway talk from our vaults.This week’s Fresh Idea Friday features Adam Sobel and his 2015 talk from TEDxBroadway.TEDxBroadway will be returning to the New World Stages on Tuesday, September 24, 2019. As you know, we sell out every year and quickly, so we encourage you to get your tickets now!Read More:Fresh Idea Friday: David Yazbek Fresh Idea Friday: Ryan Chang Fresh Idea Friday: James Lescene#mc_embed_signup{background:#fff; clear:left; font:14px Helvetica,Arial,sans-serif; } /* Add your...

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News

The Secret That Las Vegas Has Figured Out

Chicago has plans to build a casino -- and according to reporter Chris Jones for the Chicago Tribune, "fevered debate is underway about the most desirable location for the newly authorized Chicago casino.""But these arguments are absurd," writes Jones, "the far more important question is what should be inside this still mythical Chicago casino."The answer? Live entertainment.Jones continues: "Here’s why. Gambling revenues are in decline from the Foxwoods Resort Casino in Connecticut ... to the Las Vegas Strip. ......

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News

What Does It Mean When an Orchestra Closes?

Last week, Anne Midgette reported for the Washington Post that the Maryland-based National Philharmonic "had run out of money and would close."Midgette shares the reactions she received from Post readers, plus her thoughts about orchestra closures and the current state of the classical-music world: "People get very agitated about orchestra closures. It signals, to some, the decline of society and all they hold dear. ... You know what kind of news doesn’t interest people? News about orchestras doing well. Or, indeed,...

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Pricing

Top Broadway Shows by Revenue Per Seat — Week Ending July 21

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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#MondayMotivation

#MondayMotivation: Don’t Devalue Your Tickets

Looking for a little #MondayMotivation? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: The Fastest Path to Devaluing Your Tickets.It’s simple, really. Build a good email list for your venue/show/organization and send them discounts to your own show.If you want to Turbo-devalue your tickets, always follow the same or a similar cadence in how you do this. I know of a major organization (that I’m not even going to name or say...

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News

Fresh Idea Friday: Ryan Chang

It’s the end of the week — when we share a TEDxBroadway talk from our vaults.This week’s Fresh Idea Friday features Ryan Chang and his 2018 talk from TEDxBroadway.TEDxBroadway will be returning to the New World Stages on Tuesday, September 24, 2019. As you know, we sell out every year and quickly, so we encourage you to get your tickets now!Read More:Fresh Idea Friday: David Yazbek Fresh Idea Friday: Freestyle Love Supreme Fresh Idea Friday: James Lescene#mc_embed_signup{background:#fff; clear:left; font:14px Helvetica,Arial,sans-serif; } /* Add...

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Marketing

Your Head Start on Holiday Marketing

Are you thinking about Christmas in July? Facebook IQ is -- and they created an infographic with 25 holiday shopping season insights.Adweek reports: "Here are 10 of the insights from Facebook IQ’s infographic ...From the 2017 to 2018 holiday season, mobile-first shoppers grew 33% in the U.S. 59% of shoppers in the U.S. used a mobile device for research during the 2018 holiday shopping season. 56% of shoppers used a mobile device while shopping in brick-and-mortar locations. In...

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