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Fresh Idea Friday: Lindsey Croop

It’s the end of the week — when we share a TEDxBroadway talk from our vaults. This week’s Fresh Idea Friday features Lindsey Croop and her 2016 talk from TEDxBroadway. TEDxBroadway will be returning to the New World Stages on Tuesday, September 24, 2019. As you know, we sell out every year and quickly, so we encourage you to get your tickets now! Read More: Fresh Idea Friday: David Yazbek Fresh Idea Friday: Christine Jones Fresh Idea Friday: Edward Poteat #mc_embed_signup{background:#fff; clear:left; font:14px Helvetica,Arial,sans-serif; } /* Add your...

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Customer Service

Subj: Inter Office Mail – Customer Commitment – The Customer Is Always Right? Edition

Editor’s Note: Our own Jim McCarthy shared some thoughts about Customer Commitment with the Goldstar team, and, well, we thought you might get something out of it, too. From: Jim McCarthy jmccarthy@goldstar.com Sent: Fri 6/7/2019 12:40 PM To: GSE By now, you're all familiar with the Purpose Point that talks about Going All Out to Remove Barriers on behalf of our customers. We take inspiration from Jackie Chan, who over the course of his career subjected himself to incredible feats of danger and stupidity to make...

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News

Have You Heard the Buzz From Above?

Each year at TEDxBroadway, we talk about the distinctive buzz that emanates from the balcony at New World Stages. That buzz is none other than the TEDxBroadway Young Professionals group who get to attend the event for FREE and meet up for a number of other networking events. What’s great is that those who’ve been in the program are still buzzing about their experience. So if you are a Young Professional, please do apply for the program. If you know an ideal candidate, we hope you’ll share this with...

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Pricing

Top Broadway Shows By Revenue Per Seat — Week Ending June 9

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation. To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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#MondayMotivation

#MondayMotivation: “New” vs. “Regular” Audience

Looking for a little #MondayMotivation? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: How Much of Your Audience Should Be "New"? There’s no right answer to the question of how much of your audience should be “new.” Let me rephrase. There is a right answer to the question, and it’s this: It depends. I was reading this really interesting summary of a study in the UK about the percentage of audiences that were “new” (hadn’t been in...

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News

Fresh Idea Friday: David Yazbek

It’s the end of the week — when we share a TEDxBroadway talk from our vaults. This week’s Fresh Idea Friday features David Yazbek and his 2018 talk from TEDxBroadway. TEDxBroadway will be returning to the New World Stages on Tuesday, September 24, 2019. As you know, we sell out every year and quickly, so we encourage you to get your tickets now! Read More: Fresh Idea Friday: DJ Kurs Fresh Idea Friday: Christine Jones Fresh Idea Friday: Edward Poteat #mc_embed_signup{background:#fff; clear:left; font:14px Helvetica,Arial,sans-serif; } /* Add your...

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News

Tony Nominee Picks Shine Light on Bolder Broadway

The Tony Awards will be televised this Sunday, June 9, at 8:00pm EST on CBS! Billboard reports: "The most exciting performers nominated for awards at the 2019 Tonys are making audiences reconsider what musicals and their stars look and sound like -- and how daring they should be." Some of the nominees highlighted in Rebecca Milzoff's article are ... "Amber Gray, 38 Hadestown The Lowdown: One of the most singular Broadway performers in years, Gray (up for featured actress in a musical) stomps, slithers and...

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Marketing

The Defining Digital Marketing Trends of 2019

Digital marketing is certainly here to stay, writes Avi Ben Ezra for CEOWORLD Magazine. In his post, he highlights the rise of five digital marketing trends in 2019. We share one trend below, then read the rest: "Social media and engagement: Social media posts have ceased to be monologues and companies are catching on fast. Brands are now using social media to engage with audiences, allowing them to understand what the customer wants and needs are. Communication includes social listening. By...

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Pricing

Top Broadway Shows by Revenue Per Seat — Week Ending June 2

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation. To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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#MondayMotivation

#MondayMotivation: Apps Are Dead. Long Live the App.

Looking for a little #MondayMotivation? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: All Apps Are Trash. Eventually. And probably sooner than you think, your app is in the trash. Mine too. Which is sad for me because I’ve got two of them. The iOS app alone has been downloaded more than a million times, and they’ve both got killer rankings (4.8 stars on iOS and 4.6 on Google Play). Not to mention that it’s taken years and...

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