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Fresh Idea Friday: Edward Poteat

It’s the end of the week — when we share a TEDxBroadway talk from our vaults.This week’s Fresh Idea Friday features Edward Poteat and his 2018 talk from TEDxBroadway.TEDxBroadway will be returning to the New World Stages on Tuesday, September 24, 2019. As you know, we sell out every year and quickly, so we encourage you to get your tickets now!Read More:Fresh Idea Friday: DJ Kurs Fresh Idea Friday: Christine Jones Fresh Idea Friday: Ayad Akhtar

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Pricing

One Wise Way to Attract a Bigger Audience

Most of us spend many hours pondering the question: How do we get more people to attend our events?Fast Company highlights New York’s Signature Theatre Company and its milestone of selling its one millionth ticket through its Signature Ticket Initiative, which allows the theater to sell $35 tickets."No age restrictions. No lotteries. No rush lines. Just quality plays for a fraction of what you would typically pay to see a show in Manhattan," writes reporter Christopher Zara.Zara continues: "The...

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Pricing

Top Broadway Shows by Revenue Per Seat — Week Ending May 26

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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Experience

Where Will Your Next Event Be?

A live event can happen practically anywhere these days. The definition of what a venue can be has been expanding over the years -- as performances have been popping up in parks, museums and railroad stations, to name just a few places.American Libraries reports that Chicago Public Library holds regular storytimes at laundromats across Chicago. This is a great example of going where the people are.Anne Ford writes: "Laundromat literacy initiatives mean 'you’re able to hold programs at a...

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News

Fresh Idea Friday: Randi Zuckerberg

It’s the end of the week — when we share a TEDxBroadway talk from our vaults.This week’s Fresh Idea Friday features Randi Zuckerberg and her 2013 talk from TEDxBroadway.TEDxBroadway will be returning to the New World Stages on Tuesday, September 24, 2019. As you know, we sell out every year and quickly, so we encourage you to get your tickets now!Read More:Fresh Idea Friday: DJ Kurs Fresh Idea Friday: Christine Jones Fresh Idea Friday: Ayad Akhtar#mc_embed_signup{background:#fff; clear:left; font:14px Helvetica,Arial,sans-serif; } /* Add your...

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Experience

A TWA and Taco Bell Hotel?

Are you a huge Taco Bell fan? Adweek reports that Taco Bell is opening a boutique, branded hotel in Palm Springs called The Bell, and rooms will be available for a limited time this summer.David Griner writes: "The brand’s announcement of the hotel says it 'reimagines what a hotel stay can be, unveiling a destination inspired by tacos and fueled by fans. Everything from guest rooms to breakfast and poolside cocktails will be infused with a Taco Bell twist,...

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News

TEDxBroadway Announces Speakers: Rachel Chavkin, Shakina Nayfack & More

“What’s the BEST Broadway Can Be?” -- The best in the Broadway industry and beyond will tackle that very question when TEDxBroadway returns to New World Stages on Tuesday, September 24, 2019. Organizers have announced an initial roster of speakers for the one-day event. “This question is designed to positively look into the future with a goal of realizing the potential sooner,” says Damian Bazadona, TEDxBroadway Co-Organizer and founder of Situation. “Our stage hosts a wide variety of speakers and...

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Pricing

Top Broadway Shows by Revenue Per Seat — Week Ending May 19

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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Customer Service

Subj: Inter Office Mail – Experience – Expectation = Satisfaction

Editor’s Note: Our own Jim McCarthy shared some thoughts about Customer Commitment with the Goldstar team, and, well, we thought you might get something out of it, too.From: Jim McCarthy jmccarthy@goldstar.com Sent: Fri 5/10/2019 2:18 PM To: GSEHi Everybody!There's an easy way to understand how positively customers are likely to feel about us (or any business). It goes like this:What I actually experienced (minus) What I thought I was going to experience (equals) How positively I think of what happened and of your company.We...

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News

Fresh Idea Friday: Ayad Akhtar

It’s the end of the week -- when we share a TEDxBroadway talk from our vaults. This week’s Fresh Idea Friday features Ayad Akhtar and his 2015 talk from TEDxBroadway. TEDxBroadway will be returning to the New World Stages on Tuesday, September 24, 2019. As you know, we sell out every year and quickly, so we encourage you to get your tickets now!Read More:Fresh Idea Friday: DJ Kurs Fresh Idea Friday: Christine Jones Fresh Idea Friday: Rachelle Pereira

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