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Pricing

Top Broadway Shows by Revenue Per Seat — Week Ending April 28

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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#MondayMotivation

#MondayMotivation: Strong Channels Have Staying Power

Looking for a little #MondayMotivation? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: On-Demand Audience.Do you need to own everything you use?These days, people, especially younger adults, say no to that question. Ownership, rather than being an advantage, feels like a burden.Cars, for example, are something that many urban millennial adults would far rather rent (in the form of something like Zipcar), use (as with Lyft or Uber) or just avoid (as...

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News

Fresh Idea Friday: Rachelle Pereira

It’s the end of the week — when we share a TEDxBroadway talk from our vaults. This week, facilitator, coach and co-founder of EQUALibrium Group Rachelle Pereira talks about how feedback from a jerk co-worker could revolutionize performance. EQUALibrium Group is a leadership and communication consulting firm dedicated to nurturing and building Powerful Modern Leaders.TEDxBroadway will be returning to the New World Stages on Tuesday, September 24, 2019. As you know, we sell out every year and quickly, so we encourage you...

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News

National Disability Theatre Launches New Partnership

“Right now we’re at a time in our country where we really need hope, and we really need incredible artistry that can be used as evidence that our differences are our strengths,” says co-executive director of National Disability Theatre Mickey Rowe, who is autistic, in a statement to American Theatre.We couldn't agree more, which is why we're excited to learn that National Disability Theatre is launching a commissioning partnership with La Jolla Playhouse and Goodman Theatre for two new...

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Marketing

Is Your Schedule Announcement Bringing in New Fans?

When you announce a schedule, whether that's for a season of shows or a season of games, your die-hard fans will be on the lookout for it. They already know they're interested and just want to see the lineup and dates (and buy tickets of course).But what about everyone else? People who might be interested, might buy tickets, but aren't seeking out your schedule on their own?If you're the Carolina Panthers, you draw them in with a clever and...

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Pricing

Top Broadway Shows By Revenue Per Seat — Week Ending April 21

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

Read More

#MondayMotivation

#MondayMotivation: People Value Live Experiences More

Looking for a little #MondayMotivation? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: The Value of Live Entertainment: Still Growing.The value people place on live entertainment continues to rise.I don’t understand why people in the live entertainment business obsess so much about the increased cost of delivering live entertainment and think so little about the crazy upward trend in the price the market is willing to pay.By looking back a few years,...

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News

Fresh Idea Friday: Kanya Balakrishna

It’s the end of the week — when we share a TEDxBroadway talk from our vaults. This week, co-founder and president of The Future Project Kanya Balakrishna talks about how dreaming can be the way to transform our educational system and every student in it. The Future Project recruits, trains, and dispatches transformational leaders into high schools across the country. These leaders partner with teachers and community members to inspire and equip students to build passion-driven Future Projects in...

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News

STUCK Podcast: Answers to Real Workplace Questions

STUCK is a show about triumphing over common workplace dilemmas. If you know what it's like to have a problem at work without a clue what to do, listen in!Damian Bazadona, President of Situation, recently launched STUCK with the Founders of EQUALibrium Group, Katie Byrne and Rachelle Pereira. On the podcast, Damian and Rachelle weigh-in on real workplace questions that come directly from their audience. In the first season, Damian and Rachelle exchange their views on everything from creating...

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Bright Ideas

Put the Audience in Charge

It makes total sense, right? If you're trying to reach a certain demographic, why not ask for their input?Catherine Love reports for The Guardian about two theaters in York and Manchester that are going beyond just asking audience members to fill out surveys. They're recruiting them to help with programming decisions.Love writes, "For the last year or so, the [York] Theatre Royal has not only been asking its audience what they think of their shows -- it has invited...

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