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The Show Love Podcast: Ragtime

Goldstar’s Jim McCarthy and singer-actor Becky Baeling talk with the people behind the shows we love. From theater to concerts to comedy and more, it’s conversations with the people who make shows happen. On this episode, Jim and Becky chat with stars Clifton Duncan (Coalhouse Walker, Jr.) and Shannon Warne (Mother) and music director Darryl Archibald of Ragtime -- currently running at the Pasadena Playhouse.You can listen on your favorite platform, and make sure you subscribe!Links: Soundcloud iTunes TuneIn...

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Customer Service

A New Focus for Customer Service

Jim once wrote on this blog about the irrelevance of stores and how that affects live entertainment (Hint: It's a good thing). He stated:"Where we’re going is very simple: We need fewer and fewer stores for retail goods, but we’ll either replace those with empty spaces, with residences or offices, or with experience-driven businesses."Stores must continually reinvent themselves. One way retailers are upping their game is by using employee communication platforms to better assist customers.Photo Credit: Timothy Muza...

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Pricing

Top Broadway Shows by Revenue Per Seat — Week Ending Feb. 24

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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Marketing

#MondayMotivation: Are You Seeing the Whole Picture?

Looking for a little #MondayMotivation? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: Is Your Marketing Working? How to Know for Sure.Event marketing isn’t easy. You have to make a lot of decisions about what you’re going to do to get people showing up and paying to see your event. Some of the things you’ll try (Google AdWords, for example) will come complete with excellent data about exactly what happened in your campaign....

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Marketing

Digital Ad Dollars Are on the Rise

Be where the people are -- and the people are on mobile. That's the title of one of Jim's post for this blog. Looks like advertisers are following the trend."Digital ad spending in the U.S. will exceed traditional ad spending in 2019, according to a forecast by eMarketer," reports Robin Kurzer for Marketing Land.Photo Credit: Rodion Kutsaev via UnsplashKurzer shares the numbers and where the dollars are coming from.And why should we care?Kurzer writes: "The...

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Customer Service

Remember These Customer Service Tips

Customer service matters ... a lot. We've shared Pro Tips from our own team (see them below), and now we're sharing lessons from Jill Schiefelbein that she highlights for Entrepreneur after experiencing her own customer service failure. See one of her tips below:"Don't let your processes inconvenience your customerPhoto Credit: rawpixel via UnsplashLook at your processes. How you take orders. How you answer calls. How you distribute products. Whatever your business model is, I encourage you to really examine...

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Pricing

Top Broadway Shows By Revenue Per Seat — Week Ending Feb. 17

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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Marketing

A Crazy Idea to Better Your Email List

HubSpot Marketing Blog had a problem. Turns out, they had an issue with Graymail, or what they define as email you technically opt in to receive but don't really want.To solve this problem, they deliberately unsubscribed 250,000 people from their marketing blog."This subscriber purge brought our total subscriber count from 550,000 down to 300,000," reports Pamela Vaughan.So, why was this a good idea?Vaughan explains why Graymail hurts marketers, what they did about it and what happened. To learn more, read the entire HubSpot...

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Experience

Listen to This Art on the Wall

Today, according to Pollstar, Pitchfork is launching the inaugural edition of Midwinter, a three-day music event, at the Art Institute of Chicago.The artists, including Deerhunter, Kamasi Washington, Laurie Anderson, Perfume Genius and Oneohtrix Point Never, will perform throughout the museum.Some of the artists have "designed 'soundscapes,' unique music inspired by specific pieces in the Art Institute's collection," reports Pollstar. For instance, classical composer Nico Muhly's piece "takes inspiration from two Claude Monet paintings in the museum's 'iconic' Impressionist gallery, which...

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Bright Ideas

Your TEDxBroadway Talk

Raise your hand if you’ve ever thought about what talk YOU would give at TEDxBroadway. Now, take that hand and click here to tell us about it! Seriously.Last year, three of the 15 speakers we featured on our stage answered the call for our New Voices program. One of them was Julie Stroud. Her talk, "The Transformative Power of 'Dear Evan Hansen'" was both intensely personal and honest. It was something our team would never have been able to come up with by ourselves. Advice from Julie about submitting your...

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