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Marketing

Is Your Advertising Working for You?

"Many a small thing has been made large by the right kind of advertising." --Mark TwainWe love these wise words from Mr. Twain.Of course, the tricky thing is knowing what that right kind of advertising is for your events. While the answer can vary, we’ve created a little cheat sheet to help guide your search, focusing on three popular channels: Goldstar's Boost marketing tool, Facebook ads and ads in your local media (newspaper, radio, etc.).Have you given Boost a...

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News

Goldstar Announces Its One of a Kind Partnership With Eventbrite

We're sharing a note from Goldstar CEO Jim McCarthy about some exciting news:Goldstar announced its one of a kind partnership with Eventbrite, and I have a few thoughts to share with you about this:It integrates Eventbrite ticketing directly into the Goldstar Audience Marketing Platform. That means, if you're producing a show and you're an Eventbrite organizer, you're going to be able to do the event ticketing setup in the same place where you can also create your Goldstar offers and...

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Pricing

The Top Broadway Shows, As Sorted By Revenue Per Seat — Week Ending Jan. 27

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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#MondayMotivation

#MondayMotivation: It’s About the People That Make It Matter in the First Place

Looking for a little #MondayMotivation? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: Remember: It's Not About You.Oh, you get to be part of it. You get to be right in the middle of it. But it’s not about you. Now more than ever, it’s not about you.If you have the honor and privilege of having fans, patrons or whatever name you use for the people who support your live entertainment...

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Marketing

Mobile-Only Tickets Hit More MLB Stadiums This Season

According to TicketNews, "The Detroit Tigers have officially switched to using a mobile-only ticketing system for the 2019 season."Fans will have to show their tickets on the Major League Baseball Ballpark or StubHub app.The New York Yankees and Atlanta Braves are two MLB teams that have already switched to mobile-only ticketing.TicketNews quotes a source: "About half the teams across Major League Baseball will begin transitioning to mobile-only ticketing during the 2019 season, while over 30 NHL and NBA teams...

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Marketing

When Doing Good Gets People’s Attention

There are many ways to give back to our communities. Donating proceeds to a charity is one way; collecting canned goods or clothes is another.Billboard reports that the Metropolitan Opera is offering a pair of free tickets per performance through the end of this month to federal government employees during the current government shutdown.Not only is this a good deed that improves the quality of life for these employees, but it's also a great way to attract people's attention...

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Innovation

Do You Know Where You Were … 8 Years Ago Today?

Do you know where you were … 8 years ago today? We do. We were at the first-ever TEDxBroadway conference, held Monday, January 23, 2012. That first year we asked, “What’s the Best Broadway Can Be in 20 Years?” It was a big question. And, to us, a very important question -- one that was framed to deliver only positive answers. A question we got a lot when we announced this TED-like event was … “What’s a TED?” In case you didn’t know,...

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Pricing

The Top Broadway Shows, As Sorted By Revenue Per Seat — Week Ending Jan. 20

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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Marketing

3 Things We Should Never Forget

The Story of Telling blog writes about the distinction between a customers' wants and needs:"Our hunger is satisfied when we eat the meal we ordered, but we enjoy the food more when the service exceeds our expectations. ... It’s possible to meet needs and wants in every interaction."Jim wrote about making people want what we sell (a ticket to a show or event) in We’re Selling a Drug. The Recreational Kind: "What we sell is more like wine. So how...

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Marketing

What You Need to Know About Choosing Website Colors

Whether you're planning a website redesign now or might be in the future, it's always helpful to gather as much information as possible. Quick Sprout shares some interesting facts about website color schemes.Like, "people judge products within 90 seconds of exposure -- and 90% of that judgment is based on color alone. Choosing the right colors can enhance readability by 40%, increase comprehension by 73%, and improve learning by 78%."Quick Sprout also explains: "According to HubSpot, 46% of people...

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