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Customer Service

Selling Out Editors’ Picks 2018: Customer Service

As we wave goodbye to 2018, we wanted to take a look back at some of our favorite posts of the year. Today, we’re highlighting: Customer Service.You can click on any title below to read the full article:Put the Members and Their Experience First Amy Gardea, Goldstar's Senior Director of Customer Service, explains: "We put our members and their experience above all else, and we make that clear to them from our first interaction to our last. Although the ticket...

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Marketing

Selling Out Editors’ Picks 2018: Marketing

As we wave goodbye to 2018, we wanted to take a look back at some of our favorite posts of the year. Today, we’re highlighting: Marketing.You can click on any title below to read the full article:Finding Your Voice “Voice” used to be something only media outlets thought about, but today, more than ever, this is something every brand and every company should keep top of mind. Setting a brand voice can set yourself apart from the competition and really...

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Pricing

The Top Broadway Shows, As Sorted By Revenue Per Seat — Week Ending Dec. 23

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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Marketing

Time Is Almost Up — For Your Present From Team Goldstar

Only 6 days left! Goldstar wants to give you a little gift for the holidays: a Boost BOGO (Buy One Get One) through December 31!Set up a Boost campaign of $100 or more, include “BOGO” in the campaign name and Goldstar will match it within seven days. You’ll get double the emails and increase in awareness.If it’s your first time setting up a campaign, here are a few tips to make sure it goes well:Set your campaign for...

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Marketing

Selling Out Editors’ Picks 2018: From Our CEO

As we wave goodbye to 2018, we wanted to take a look back at some of our favorite posts of the year. Today, we’re highlighting: Jim's Posts.You can click on any title below to read the full article:The One Word I'll Never Say Again ... It’s an ugly word. It sounds like “rhythm,” as though we’re going to get down to some funky beats, but it turns out to just be math. … Still, since people seem to use smartphones...

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Marketing

Here’s a Present from Team Goldstar!

For the holidays, Goldstar wants to give you a little gift: a Boost BOGO (Buy One Get One) through December 31!Set up a Boost campaign of $100 or more, include “BOGO” in the campaign name and Goldstar will match it within seven days. You’ll get double the emails and increase in awareness.If it’s your first time setting up a campaign, here are a few tips to make sure it goes well:Set your campaign for 7 to 10 days...

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News

Long Beach Ballet Wins 12th Annual “Nutty” Award

Long Beach Ballet has won the 12th Annual Goldstar National Nutcracker Award!As the winner of the only award that honors live performances of the seasonal classic, Long Beach Ballet will receive a cash prize to go toward education and accessibility programs; the coveted “Nutty” statuette; and is officially named the best-loved Nutcracker in the U.S. for 2018. This production competed in a field of more than 65 nominees to take top honors in the audience-favorite competition.“This is indeed a...

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Pricing

The Top Broadway Shows, As Sorted By Revenue Per Seat — Week Ending Dec. 16

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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#MondayMotivation

#MondayMotivation: You Could Be Missing a Lifetime of Value

Looking for a little #MondayMotivation? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: A Customer’s Value Doesn’t Stop at the Checkout Screen.Once or twice over the years, I’ve mentioned the term Customer Lifetime Value.I thought I’d dwell on it for a moment because some might not be clear what it means in marketing terms and why it’s important.What it means, perhaps obviously, is the total economic value of a customer to...

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Marketing

Before the Holidays Are Gone …

Before we know it, the holidays will have come and gone. So, before 2018 fades away, we've highlighted three essential seasonal marketing tips from Search Engine Journal. You can read more of their tips here: Holiday Discounts First If you offer a discount, make sure it is the first thing a visitor sees on your website.Keep in mind that the average visitor has a lot of holiday preparations to make, in a very short period of time.Immediately show people what they...

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