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Marketing

Pro Tip No. 2: Content Marketing With Kristen Giordani

Meet Kristen Giordani Title: VP of Content & Merchandising Hometown: Costa Mesa, Calif.Best Live Show She’s Ever Seen: “It’s nearly impossible to pick just one. Hamilton, of course. But back when MTV Unplugged was a thing, I was in the audience during Alicia Keys’ performance recording. Oh, and then there was that time I was a fan in the crowd for a Lenny Kravitz video. That was an amazing and intimate performance.”SO: What types of information do Goldstar members care about...

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Pricing

The Top Broadway Shows, As Sorted By Revenue Per Seat — Week Ending Oct. 28

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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#MondayMotivation

#MondayMotivation: Have You Forgotten Your Audience?

Looking for a little #MondayMotivation? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: How to Resolve the Battle Between the New and the Familiar.What do you call something, even if it’s good, that you’ve seen over and over again? Boring.What do you call something so new and different that it doesn’t make any sense to you? Weird.Most live entertainment content falls in between those poles, of course, but as a creator,...

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Marketing

Five Reasons Why Word of Mouth Matters

When it comes to promoting your event, your patrons can be your best sales people.Why? Because people trust their friends' and family's opinions over ads and even social media recommendations.Trust is just one of the reasons why chatter matters. Read more about the value of word-of-mouth marketing in the infographic below, posted on MarketingProfs, from Convince and Convert’s Jay Baer and Daniel Lemin:Read More:Pro Tip: Brand Voice With Kristen Giordani Pro Tip: Customer Service With Shaunelle Curry ...

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Marketing

Goldstar’s Matching Boost Campaigns (But Only Until Nov. 2)!

For Halloween, we wanted to give you a treat: Goldstar is offering a BOOst BOGO (Buy One Get One) from now through November 2!Set up a Boost campaign of $100 or more, include “BOGO” in the campaign name, and they’ll sneak in on Nov. 5 and match it. You’ll get double the emails and increase in awareness. Spooooky!If it’s your first time setting up a campaign, here are a few tips to make sure it goes hauntingly well:Set...

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Customer Service

Pro Tip No. 2: Customer Service With Amy Gardea

Meet Amy Gardea Title: Senior Director of Customer Service Hometown: Placentia, Calif.Best Live Show She’s Ever Seen: “So many to choose from, this is really hard. I’ve been going to live shows since I was a child. It was a staple of my upbringing. Off the top of my head though, Hamilton. I honestly thought there was no way it could live up to the hype, but I was in absolute awe from the first note to the final curtain.”SO: What's...

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Pricing

The Top Broadway Shows, As Sorted By Revenue Per Seat — Week Ending Oct. 21

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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Pricing

#MondayMotivation: Theory of Pricing Relativity

Looking for a little #MondayMotivation? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: Tickets Are Worth Different Amounts to Different People.If you were riding on a train and you dropped a rock from the window of that train, it would appear to you as if the rock is falling to the ground in a curving arc behind you as you travel. If your friend were standing outside the train, facing the...

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Customer Service

You Can’t Improve What You Can’t Measure

Earlier this month, we shouted out Customer Service Appreciation Week, and recently both Senior Director of Customer Service Amy Gardea and Customer Service Specialist Shaunelle Curry shared their Pro Tips.That's because, as Jim has written, "Good service is the best marketing money you’ll ever spend."Now, venues like Philadelphia’s Wells Fargo Center and San Francisco 49ers' Levi’s Stadium have installed terminals made by HappyOrNot that are "equipped with buttons representing a smile, a half-smile, no smile and a frown, ranging in...

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Marketing

Do Your Patrons Know What You Stand For?

In our constant search to engage with our patrons, PSFK offers us a few examples of brands highlighting shared values to build connections with consumers.PSFK also points out ways you can help your patrons understand your personality, products and what you stand for."• Share the process behind the products and services to connect directly with consumers who value ethics, craftsmanship and quality.• Ensure a standard of authenticity and transparency in all communications to build brand trust and connection."Check out...

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