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News & Noteworthy (Week of August 3)

A lot goes on in our world each week — some news you may catch, and some may slip by your radar. Below are a few articles that caught our attention, and we didn’t want you to miss ’em!AI Is Changing the Way You Sell: Choosing a movie on Netflix, ordering towels on Amazon, even buying tickets on Goldstar are all influenced by AI. As Victor Antonio for Harvard Business Review explains, "If you ever had a thought about a...

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Marketing

The One Word I’ll Never Say Again …

Here's one thing I've learned in my time working with live entertainment marketers and venues.Never say "algorithm."It's an ugly word. It sounds like "rhythm," as though we're going to get down to some funky beats, but it turns out to just be math. ... Still, since people seem to use smartphones and laptops and enjoy being able to watch unboxing videos and correct people when they say "your" instead of "you're," we are firmly in the Era of the...

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#WednesdayWisdom

#WednesdayWisdom: What’s the Must List for Working With On-Demand Audience Channels?

Looking for a little #WednesdayWisdom? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: The Must List for Working With On-Demand Audience Channels.Recently, I talked about the rise of the on-demand economy, and I wanted live entertainment and arts marketers to know that it’s not just cars and lunch you can get on demand. You can get ticket buyers and audience, too.But it’s important to take this further. Not all On-Demand Audience...

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