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Marketing

Make This Major Arts Marketing Move

The key to better reaching your arts patrons, according to Peter Beck for MarketingProfs, is shareable brand experiences.Whether via social media or word-of-mouth, it's important to create experiences for your patrons that they want to share.Beck lists five tips for creating shareable brand experiences. Here are two suggestions below:"Act as if your company were founded this year. Instead of building off your historical marketing mix and trying to adjust, imagine how you'd approach the market as a new entrant,...

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News

News & Noteworthy (Week of August 30)

A lot goes on in our world each week — some news you may catch, and some may slip by your radar. Below are a few articles that caught our attention, and we didn’t want you to miss ’em!Even Bees Love NYC Hot Dogs: A hot dog stand at 43rd Street and Broadway was the unsuspecting hangout for 25,000 bees, reports Brett Molina for USA Today. You never know who you'll spot in line for this local favorite.Creepy Crawlies...

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#WednesdayWisdom

#WednesdayWisdom: Cost vs. Show Lust

Looking for a little #WednesdayWisdom? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: Superpowers, Part Three.Editor’s Note: For this series, Jim writes about our superpowers — the ones that we in the live entertainment business have — and their corresponding forms of kryptonite-like weaknesses.In the live entertainment business, we have superpowers. I’ve now explained two of them (in my posts, part one and part two).Sadly, as Superman knows, sometimes those superpowers...

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Pricing

The Top Broadway Shows, As Sorted By Revenue Per Seat — Week Ending Aug. 26

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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Innovation

Think Outside the Industry: Insta Novels on Instagram

The New York Library has a fun new idea to attract younger readers. It's transforming classic novels into animated Instagram Stories, called Insta Novels.The first book available is Lewis Carroll’s Alice’s Adventures in Wonderland, and, according to Dani Deahl for The Verge, "The library plans to release several other books ... over the next couple of months, including part two of Alice’s Adventures in Wonderland, Charlotte Perkins’ The Yellow Wallpaper, and Franz Kafka’s The Metamorphosis."Deahl shares that "it's a neat effort...

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Marketing

The Secret Weapon for Your Arts Marketing

Can you remember the last time an ad made you cry? Laugh? It turns out that ads which elicit an emotional response from you are more likely to influence your intent to buy than its content does.According to the infographic below by USC Dornsife College, "emotional content tends to outperform rational content."Check out the infographic, posted on MarketingProfs, for tips -- and examples -- on how to use emotion to make your marketing more memorable.Read More:TEDxBroadway News...

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News

News & Noteworthy (Week of August 23)

A lot goes on in our world each week — some news you may catch, and some may slip by your radar. Below are a few articles that caught our attention, and we didn’t want you to miss ’em!A Proven Investment in Company Success: Uber and the NFL hired one. Demand is on the rise for diversity officers, according to Julia Carpenter for CNN Money. Carpenter writes, "According to data from Indeed, demand for the roles has increased significantly...

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Marketing

#WednesdayWisdom: Commitment vs. Inconvenience

Looking for a little #WednesdayWisdom? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: Superpowers, Part Two.Editor’s Note: For this series, Jim writes about our superpowers — the ones that we in the live entertainment business have — and their corresponding forms of kryptonite-like weaknesses.In the live entertainment business, we have superpowers. I talked about one recently.Sadly, as Superman knows, sometimes those superpowers come with superweaknesses. Today, we’re talking about a superpower...

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Pricing

The Top Broadway Shows, As Sorted By Revenue Per Seat — Week Ending Aug. 19

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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Marketing

Draw Marketing Inspiration From This Captivating Character

A cute image or character can go a long way to captivate and engage your audience.Have you ever thought about creating a character that reflects your true brand image -- or maybe you're considering updating your existing one?On HubSpot, Caroline Forsey highlights Henneke Duistermaat, a writer and the creator of Enchanting Marketing, who "found it easiest to reflect her true brand image, connect with her audience, and make her business memorable by hand-drawing Henrietta. Henrietta is a cartoon character...

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