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And the (TEDxBroadway) Winners Are …

We just have to congratulate TEDxBroadway speakers Christine Jones, David Yazbek, Jordan Roth and Ken Davenport on their Tony wins this past weekend. We're incredibly proud of them and the SIX other TEDxBroadway alums who were nominated for Tonys this year. To us, they are all winners.See, each year we approach each speaker and ask them to pour their heart, soul, creativity, energy, fresh ideas and time into a talk that lasts not more than 18 minutes. They spend...

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News

News & Noteworthy (Week of June 14)

A lot goes on in our world each week — some news you may catch, and some may slip by your radar. Below are a few articles that caught our attention, and we didn’t want you to miss ’em!Shaking Up London’s Donmar Warehouse: Josie Rourke and Kate Pakenham, artistic directors at the Donmar, have staged three all-female Shakespeare plays: Julius Caesar, Henry IV and The Tempest. In her Guardian article, Charlotte Higgins quotes Pakenham: "The Shakespeare trilogy has a feminist...

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#WednesdayWisdom

#WednesdayWisdom: Live Is Where It’s At, But …

Looking for a little #WednesdayWisdom? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: Live Rules! (But Don’t Get Cocky).I used to have to convince people that live performance was the leading category in the entertainment business, but I hardly have to do that anymore. This is especially true in music, where it doesn’t take an expert to see that sales of recordings are sad and not due to rebound to past...

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Pricing

The Top Broadway Shows, As Sorted By Revenue Per Seat — Week Ending June 10

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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Experience

Make It Matter That Your Patrons Came

Experiences rule. How do we know this? One reason is that more and more retailers are adding experiential elements to their brick-and-mortar stores.This PSFK article highlights "retailers delivering inspired, next-level customer experiences" in New York City. According to the article, Nordstrom Men's Store offers a complimentary personal styling service, where they create a digital Style Board with personalized recommendations that can be sent to your mobile phone, and FujiFilm Wonder Photoshop lets you make instant prints from your phone at...

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Marketing

What’s the Marketing Equivalent of “Location, Location, Location”?

We think it's "awareness, awareness, awareness."That's why Goldstar's marketing tool Boost is all about raising awareness. When you create a Boost campaign, your event goes into additional Goldstar emails in a prime spot -- building awareness with our audience of live entertainment fans.Have you tried a Boost campaign yet? It's as easy as filling out a form! You can get started here, or watch this how-to video for more details.P.S. Want more information on Boost and marketing your events on...

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News

News & Noteworthy (Week of June 7)

A lot goes on in our world each week — some news you may catch, and some may slip by your radar. Below are a few articles that caught our attention, and we didn’t want you to miss ’em!The Ins and Outs of Elevator Music: This Atlas Obscura article discusses the origins of elevator music. One popular theory is "elevators were terrifying, and people needed the music to calm their frazzled nerves," while another explains it "was there as...

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#WednesdayWisdom

#WednesdayWisdom: People Are Placing More Value Than Ever on Live Experience.

Looking for a little #WednesdayWisdom? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: Whenever Someone Says Modern Sports Is All About TV …Whenever someone says modern sports is all about TV … ask them why nobody’s watching this year’s World Series [October 2014 ] on TV, but people are still filling stadiums at very high prices.As of this writing, TV ratings for Games 1, 2 and 3 of the 2014 World...

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Pricing

The Top Broadway Shows, As Sorted By Revenue Per Seat — Week Ending June 3

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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Marketing

Video Marketing: Your Questions Answered

We've covered video marketing on Selling Out before -- especially how important it is nowadays.According to the infographic below posted on MarketingProfs, "97% of marketers say video has helped increase user understanding of their product or service, and 81% of consumers say they were convinced to buy a product or service after watching a brand's video."Take a look and review other helpful tips you can use:#mc_embed_signup{background:#fff; clear:left; font:14px Helvetica,Arial,sans-serif; }/* Add your own MailChimp form style overrides in your...

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