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Marketing

Break Down What’s Important About Your Identity

The Story of Telling writes in a recent post: "When we get caught up competing, we get caught out playing catch up. It turns out you don’t need to compete when you know who you are."Jim echoed this message in his post, Even Lions Can’t Play Where the Gorillas Play: "So the first question to ask when developing a niche is this: What’s special about who we are? What’s interesting and unique about who we are? Some of what you are...

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Marketing

Get Your Events in Front of 9 Million Live-Entertainment-Lovin’ Fans

Want to learn a few tricks to market and sell your events quickly and easily? This week, Goldstar hosted a live demo of how to use the Audience Marketing Platform. If you missed the demo, or want to watch it again, here it is:In the demo, you'll see:How to submit a new event on Goldstar (01:57) How to add shared ticket inventory (08:46) How to subscribe to the Organizer Updates emails (16:44) How Boost can help raise awareness for...

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News

News & Noteworthy (Week of June 21)

A lot goes on in our world each week — some news you may catch, and some may slip by your radar. Below are a few articles that caught our attention, and we didn’t want you to miss ’em!Wake Up Call Music Festival Goes Global: W Hotels is taking its music festival series around the world this fall. Wake Up Call will travel to Hollywood, Barcelona and Bali, with a different lineup in each city. Isis Briones reports for...

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Marketing

Does Our Industry Make It Harder to Buy Tickets on Purpose?

Here's the thing about live entertainment: It's inconvenient.It's just a fact. A potential customer has to transport her actual human body to a place other than her own sofa at a time that she doesn't get to choose. That may sound stupid and obvious, but that's only because it IS obvious. The trouble is, when looking the same obvious thing square in the face every day for long enough, you stop seeing it. Like the park rangers at Mount...

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Pricing

The Top Broadway Shows, As Sorted By Revenue Per Seat — Week Ending June 17

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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Marketing

What Your Patrons Want — Survey Says

What do your patrons like about your organization? It's an important question because it brings up issues of trust and loyalty, two things every organization values.A new survey posted by Marketing Land "explores drivers of brand perception, consumer trust and the corresponding benefits to retailers."There are a number of interesting insights, like:• "Roughly half of millennials (52 percent) and Gen Xers (48 percent) wanted retailers to align with their values.•  The overwhelming majority of respondents (85 percent) liked the...

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News

And the (TEDxBroadway) Winners Are …

We just have to congratulate TEDxBroadway speakers Christine Jones, David Yazbek, Jordan Roth and Ken Davenport on their Tony wins this past weekend. We're incredibly proud of them and the SIX other TEDxBroadway alums who were nominated for Tonys this year. To us, they are all winners.See, each year we approach each speaker and ask them to pour their heart, soul, creativity, energy, fresh ideas and time into a talk that lasts not more than 18 minutes. They spend...

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News

News & Noteworthy (Week of June 14)

A lot goes on in our world each week — some news you may catch, and some may slip by your radar. Below are a few articles that caught our attention, and we didn’t want you to miss ’em!Shaking Up London’s Donmar Warehouse: Josie Rourke and Kate Pakenham, artistic directors at the Donmar, have staged three all-female Shakespeare plays: Julius Caesar, Henry IV and The Tempest. In her Guardian article, Charlotte Higgins quotes Pakenham: "The Shakespeare trilogy has a feminist...

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#WednesdayWisdom

#WednesdayWisdom: Live Is Where It’s At, But …

Looking for a little #WednesdayWisdom? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: Live Rules! (But Don’t Get Cocky).I used to have to convince people that live performance was the leading category in the entertainment business, but I hardly have to do that anymore. This is especially true in music, where it doesn’t take an expert to see that sales of recordings are sad and not due to rebound to past...

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Pricing

The Top Broadway Shows, As Sorted By Revenue Per Seat — Week Ending June 10

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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