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#WednesdayWisdom

#WednesdayWisdom: Things Can and Certainly Do Change

Looking for a little #WednesdayWisdom? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: The Big 3: Horse Racing, Boxing and Baseball.Sometimes it’s worth stepping back and realizing how much time changes things. That’s not true just because it’s interesting and enlightening to do so, but because it can also be inspiring. It’s a reminder that not only can things change, but that they certainly do. Big, immovable, permanent “truths” turn out not...

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Pricing

The Top Broadway Shows, As Sorted By Revenue Per Seat — Week Ending May 13

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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Marketing

Create More Engaging Emails With These Easy Tips

According to Search Engine Land, about 269 billion emails were sent and received each day in 2017!Which means, it's a tough task to get your patrons to open, read and act on your email.Author Gisele Navarro shares a few tips to help ensure that your emails are being read. We've highlighted a few below, and you can learn more about making your emails irresistible here:"Setting the scene: What better way to get your foot in the door than sparking...

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Marketing

What’s a Popular Podcast? It’s a Total Surprise.

Podcasts are becoming increasingly popular -- even for the most unlikely brands. Trader Joe's recently launched their own podcast, according to Melissa Locker at Fast Company.And ... it jumped to No. 3 on Apple Podcasts. Locker reports: "The five episodes of Inside Trader Joe’s attempt to answer all the burning questions people have about the company, including how its parking lots have become ground zero for Parking Wars, the hit reality show of the future."The podcast features interviews with...

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News

News & Noteworthy (Week of May 10)

A lot goes on in our world each week — some news you may catch, and some may slip by your radar. Below are a few articles that caught our attention, and we didn’t want you to miss ’em!Sharing Space, Orchestra Boosts Students' Performance: Eight years ago, one of Europe's best-known orchestras, Deutsche Kammerphilharmonie Bremen, began sharing a building with a secondary school in the northern German city of Bremen, reports Matt Pickles for BBC. "Since then the school's...

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#WednesdayWisdom

#WednesdayWisdom: The Ticket Is Not the Thing.

Looking for a little #WednesdayWisdom? We’re pulling out past stories that are still just as relevant today. Here’s a pearl from Jim: What Does a Ticket Really Get You?Most of the people who are reading this post sell tickets, and we even talk about the Ticket Business. But I’ve always believed that the ticket is the last thing we should be talking about, and the last thing buyers actually care about. Nobody, outside the odd collector, places value on the...

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Pricing

The Top Broadway Shows, As Sorted By Revenue Per Seat — Week Ending May 6

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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Experience

People Don’t Remember the Details. They Remember the Feelings.

Southwest is being applauded for the way the airlines runs its business -- again.In his Inc. post comparing Southwest and another airline, Bill Murphy Jr. highlights a Maya Angelou quote:"People may not remember exactly what you did, or what you said, but they will always remember how you made them feel."  Murphy writes: "And those feelings develop based on our cumulative experiences: a combination of the shared experiences we all have from following the news, and our personal experiences interacting...

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News

Join Us for the the Audience Marketing Platform Walkthrough

If you're a Goldstar organizer -- or maybe you're not yet and want to be one -- we've got a webinar you might be interested in. The Audience Marketing Platform is Goldstar's platform to market events and sell tickets.Wondering where to start with the Audience Marketing Platform? Want your events up faster and more control over your ticket inventory? Join Goldstar for a quick walkthrough and Q&A session with Shawn Hunter from our Organizer Success Team.This month’s session will be...

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News

The Week That Was in Live Entertainment (Week of May 3)

A lot goes on in our world each week — some news you may catch, and some may slip by your radar. Below are a few articles that caught our attention, and we didn’t want you to miss ’em!New Code of Conduct Crafted for the Performing Arts: At midnight on May 1, a new collective called We Have Voice released its Code of Conduct to Promote SAFE(R) Workplaces in the Performing Arts. According to NPR's Michelle Mercer, it's "an...

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