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Marketing

Want to Better Engage Your Patrons? Listen First.

To be truly successful at connecting with your patrons, you have to really know them. There are a few ways to accomplish this, as MarketingProfs points out in its article about making your marketing copy more engaging. Read author Nick Usborne's two tips below, and then view his entire article."Get the language right by listening first. Imagine you're a nutritionist attending a conference of your peers, but you [accidentally] join the wrong meeting and find yourself stuck with a...

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News

The Week That Was in Live Entertainment (Week of April 13)

A lot goes on in our world each week -- some news you may catch, and some may slip by your radar. Below are a few articles that caught our attention, and we didn't want you to miss 'em!Here She Comes: American Girl, Live: The company who brought us Daniel Tiger’s Neighborhood Live! is working on a new musical production: American Girl, Live. The Mattel-owned American Girl doll line has sold more than 30 million dolls! According to Variety,...

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Pricing

Which Concert or Show Has the Best Revenue Per Seat? (Week of April 12)

Here are the top concerts and touring shows on Billboard Boxscore that we’ve ranked by Revenue Per Seat — as opposed to Gross. To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because calculating average ticket price does not account for empty seats.Revenue Per Seat reflects the efficiency of a show’s marketing and the strength of its appeal,...

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Social Media

Are You Committing Social Sabotage?

We already know how important connecting with our patrons (and prospective patrons) on social media is. But, according to kissmetrics, you could be committing social sabotage. Author Neil Patel highlights five reasons why people might not be engaging with your social posts -- and how to fix it.We're featuring one of Patel's self-sabotaging social media sins below, and you can read them all here."Social sabotage: Forgetting to make room for new (older) usersAll across the board, social media use...

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Pricing

The Top Broadway Shows, As Sorted By Revenue Per Seat — Week Ending Apr. 8

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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News

TEDxBroadway 2018 Talks Just Released

The 2018 TEDxBroadway talks are here! Now you can view all of the talks from the sold-out event exclusively dedicated to asking, “What’s the Best Broadway Can Be?” held February 27, 2018 at New World Stages.From the idea of “a Rooney Rule for Broadway” to the “Virtue of Not Always Playing It Cool” to “#StartListening” and beyond, 2018 TEDxBroadway was – as one attendee put it -- “insightful, inspiring, informative and fun.”Each talk, curated by TEDxBroadway organizers/co-founders Damian Bazadona...

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Marketing

Make A Moment Bigger — and More Meaningful

Holidays and special occasions are great reasons to go out -- right? We (almost) wish every day was a holiday!Spotify is putting this idea into action. Every year, Black History Month is celebrated in February. But, as Fast Company points out, there is a "common refrain heard every February: that black history shouldn’t be confined to just one month, but celebrated and acknowledged year-round."Spotify and Saturday Morning Co. have created Black History Is Happening Now, reports Fast Company. This...

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#TBT

#TBT: Promote Your Show Like a Movie

Happy #TBT! Here’s an oldie-but-goodie post from Jim: Promote Your Show Like a Movie. [This article was originally published in 2009.]I absolutely love one of the posts by a blogger known as the Performance Monkey. Here’s a key snippet:“Tell me you wouldn’t love this. You’re settling into your seat at the theatre. The curtain is about to rise on The Jersey Boys, say, or Act Without Words II. But before the show begins, the stars of three or four other...

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Marketing

Do You Know Where to Spend Your Marketing Budget?

Since none of us has an unlimited marketing budget (wouldn't that be nice?!), it's crucial to spend wisely. Recently, Entrepreneur.com contributor Adam Bornstein offered advice to stretch your marketing budget. You can read the full article here, and see advice that's especially relevant to arts organizations below: "You want marketing that targets an audience so you’re in control and can make adjustments as technology changes. ... What is the value and purpose of your product or service? Who is your target...

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Pricing

The Top Broadway Shows, As Sorted By Revenue Per Seat — Week Ending Apr. 1

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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