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Marketing

Make A Moment Bigger — and More Meaningful

Holidays and special occasions are great reasons to go out -- right? We (almost) wish every day was a holiday!Spotify is putting this idea into action. Every year, Black History Month is celebrated in February. But, as Fast Company points out, there is a "common refrain heard every February: that black history shouldn’t be confined to just one month, but celebrated and acknowledged year-round."Spotify and Saturday Morning Co. have created Black History Is Happening Now, reports Fast Company. This...

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#TBT

#TBT: Promote Your Show Like a Movie

Happy #TBT! Here’s an oldie-but-goodie post from Jim: Promote Your Show Like a Movie. [This article was originally published in 2009.]I absolutely love one of the posts by a blogger known as the Performance Monkey. Here’s a key snippet:“Tell me you wouldn’t love this. You’re settling into your seat at the theatre. The curtain is about to rise on The Jersey Boys, say, or Act Without Words II. But before the show begins, the stars of three or four other...

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Marketing

Do You Know Where to Spend Your Marketing Budget?

Since none of us has an unlimited marketing budget (wouldn't that be nice?!), it's crucial to spend wisely. Recently, Entrepreneur.com contributor Adam Bornstein offered advice to stretch your marketing budget. You can read the full article here, and see advice that's especially relevant to arts organizations below: "You want marketing that targets an audience so you’re in control and can make adjustments as technology changes. ... What is the value and purpose of your product or service? Who is your target...

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Pricing

The Top Broadway Shows, As Sorted By Revenue Per Seat — Week Ending Apr. 1

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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Marketing

An Unlikely Collaboration That Runs on Heart

OK, so you and I might not think donuts and running go hand in hand. But actually, according to Adweek, exercise-tracking app Strava uncovered that donuts are the No. 6 food or beverage mentioned by runners!Considering this, it might make more sense that Boston-based running shoe brand Saucony has partnered with Dunkin' Donuts to produce a limited-edition shoe, the Saucony X Dunkin’ Kinvara 9, in honor of the Boston Marathon. They're only making 2,000 pairs, and they've already sold...

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