Which Concert or Show Has the Best Revenue Per Seat? (Week Ending Mar. 2)

Here are the top concerts and touring shows on Billboard Boxscore that we’ve ranked by Revenue Per Seat — as opposed to Gross. To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because calculating average ticket price does not account for empty seats.Revenue Per Seat reflects the efficiency of a show’s marketing and the strength of its appeal,...

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#TBT: The Future Is a Niche Market

Happy #TBT! Here’s an oldie-but-goodie post from Jim: The Future Is a Niche Market. [This article was originally published in 2009.]We talk all the time about the future being a niche market, and in a past Selling Out post I wrote that Stewart Copeland of The Police said this:“There is no otherwise. Unless you are selected by the titans of industry to be the next iPod icon like U2 or something, you’ve got to find a niche.Niches are all...

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