Selling Out » 2018 » March

Archives

Pricing

Which Concert or Show Has the Best Revenue Per Seat? (Week Ending Mar. 16)

Here are the top concerts and touring shows on Billboard Boxscore that we’ve ranked by Revenue Per Seat — as opposed to Gross. To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because calculating average ticket price does not account for empty seats.Revenue Per Seat reflects the efficiency of a show’s marketing and the strength of its appeal,...

Read More

News

Experience Shaina Taub’s Awesome Performance at TEDxBroadway 2018

When Shaina Taub was on stage at TEDxBroadway last month, the entire audience had chills. Her soulful performance is something we want to watch over and over – and now we can!Even if you weren't at the conference, you can experience Shaina’s performance here. And don’t miss her album (the two songs in the video will be on it) when it comes out in May.Plus, we'll be sharing more talks from the 2018 conference soon, so stay tuned.#mc_embed_signup{background:#fff; clear:left; font:14px Helvetica,Arial,sans-serif; }/*...

Read More

Marketing

Who Really Makes the Call on Your Marketing Budget?

When it comes to marketing budgets, it’s rarely one person’s call. And sometimes, you need to do a little (or a lot) of convincing to help someone see things your way. If you're looking for a way to convince your team or boss to try a new method, consider anticipating their questions and coming up with compelling answers.Below is an example we created, using Goldstar's new marketing tool Boost. Feel free to use it (if you've been trying to...

Read More

Pricing

The Top Broadway Shows, As Sorted By Revenue Per Seat — Week Ending Mar. 11

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

Read More

Bright Ideas

Clock Time Vs. Calendar Time

What does it mean to go fast? To get things done quickly? To be productive with time?Does it mean moving through your tasks with Benny Hill-like speed?Does it mean, for example, moving your toothbrush up and down faster? Or, perhaps it means brushing for a fraction of the time you usually do?In the context of a business project with a projected length of weeks or months, it shouldn’t mean these things, but I think that sometimes people get confused....

Read More

Marketing

Position Your Online Reviews in the Most Influential Places

Jim once quoted Mark Twain in a Selling Out post:"Mark Twain once said, 'If an audience do not complain, it is a compliment. If an audience do complain, it is also a compliment, provided it is unaccompanied by violence.'"According to Kissmetrics Blog, 97% of customers read online reviews. And here are more stats the site shared:OK, so now that we can agree customer reviews are important, it's also important on which sites your reviews appear. According to Kissmetrics Blog,...

Read More

News

Talk About the Arts in “Interesting” Times at Arts Reach

It's that time again: The National Arts Marketing, Development & Ticketing Conference is coming to New York City on March 15-17!Join with other arts professionals at Kimmel Center, NYU, to collectively think outside the box office and blaze new trails for revenue generation. This year, there's a special Digital Marketing Track and powerful programs with luminaries like Doug McLennan, Editor, ArtsJournal.com.You'll hear from arts professionals from Tenement Museum, The Shubert Organization, New York Public Library, Metropolitan Museum of Art,...

Read More

Marketing

Where’s Your Event in the “Attention Pool”?

Are you wading into the "attention pool"? Or just sticking your feet in? Either way, this quick video from Jim can help you take advantage of three ways attention is allocated. Learn how to maximize your event's reach, grow your audience and get more fans into the water your venue:Ready to dive into the pool? Try Boost here.Got a comment or question? Join the conversation on Twitter or Facebook.

Read More

Pricing

The Top Broadway Shows, As Sorted By Revenue Per Seat — Week Ending Mar. 4

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

Read More

Marketing

If You Want People to Remember Your Marketing, You Need This …

You've heard the expression: A picture is worth a thousand words. Turns out, visual marketing is more effective at reaching and resonating with people.Below are some eye-opening stats from a recent MarketingProfs post:More than 95 million photos are shared daily on Instagram, and pictures with faces are more popular than other photos, reports Reuters. Twitter pulls pictures and videos right into its timeline, and tweets with images receive 150% more retweets than tweets without images, writes HubSpot. People...

Read More

2 of 3123

Sign Up for Emails

VIEW PAST ARTICLES