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Pricing

Which Concert or Show Has the Best Revenue Per Seat? (Week Ending Mar. 30)

Here are the top concerts and touring shows on Billboard Boxscore that we’ve ranked by Revenue Per Seat — as opposed to Gross. To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because calculating average ticket price does not account for empty seats.Revenue Per Seat reflects the efficiency of a show’s marketing and the strength of its appeal,...

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#TBT

#TBT: Quality? Marketability? Yes, Please.

Happy #TBT! Here’s an oldie-but-goodie post from Jim: Quality? Marketability? Yes, Please. [This article was originally published in 2009.]I want to call your attention to a very interesting exchange between two smart Bobs. One is Bob Lefsetz, who you can follow at his blog, and another is Bob Ezrin, who is a longtime, successful record producer.In this post, Lefsetz says basically that for musicians today, it’s no longer about quality. It’s simply about whether or not somebody chooses to put...

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Marketing

How Do Your Emails Stack Up to the Competition?

Ever wonder how other organizations are doing with their emails? How many opens, clicks and unsubscribes? (Who hasn't?!)While we can't let you peek into the inboxes of your competitors, we can share this survey from Kissmetrics.com. They looked at rates for different industries, so you can see how you stack up compared to other entertainment emails and more: Read More: Do You Follow the Marketer's Rule of 7? Be Where the People Are (And the People Are on Mobile) How...

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Pricing

The Top Broadway Shows, As Sorted By Revenue Per Seat — Week Ending Mar. 25

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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Marketing

Give People Permission to Make Fun of You

Is your show really long? Or maybe the title of your event is abstract or silly? The characteristics of your event that make it unique, maybe a bit confusing or possibly even the butt of a joke, could very well be just the thing you should be highlighting in your marketing.Adweek features an example of this from the Hammer Museum at UCLA. The museum has created a six-minute spot in which it pretty much makes fun of itself. The...

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Marketing

What Your Patrons Want — at Every Age

We're all looking to attract and engage patrons from 8 (or younger!) to 80 (and older!). But getting those people in our seats and through our doors can be challenging. MarketingProfs shared the infographic below from Handmadewritings that highlights what online content different age groups prefer.Take a look -- it just may spark some ideas for (re)designing your website and help you better reach the six living generations in the U.S.Read More:Clock Time vs. Calendar Time Funny...

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#TBT

#TBT: Funny How Supply and Demand Have Nothing to Do With It

Happy #TBT! Here’s an oldie-but-goodie post from Jim: Funny How Supply and Demand Have Nothing to Do With It. [This article was originally published in 2009.]I recently read an article that, though I hesitate to be unkind, is incredibly shallow. Here’s a key tidbit:“Who is responsible for the high prices consumers have to pay to see their favorite artists? Three culprits jump to mind.”The author then goes on to list them. You might want to sit down for this so...

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Marketing

Contest: Watch & Win a $200 Boost Credit

Have you been curious about Boost? Want to see how it can further your reach and awareness with the Goldstar audience?Here's your chance to try a $200 Boost campaign -- free!Watch the video walkthrough of Boost here, then comment with the name of an event you'd like to give a Boost to, and you'll be entered for a chance to win. We'll pick 5 winners at midnight EST on March 27.P.S. You'll need to be an organizer on Goldstar...

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Pricing

The Top Broadway Shows, As Sorted By Revenue Per Seat — Week Ending Mar. 18

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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Marketing

Put a Handle On It

It’s important what you call something, especially when you want people to grasp what you’re selling. Let me illustrate.I was taking a bunch of clothes to the laundry a couple of weeks ago. Well, I was trying to. The clothes were in an unruly pile on the floor, after I’d pulled them out of my suitcase from the trip I’d been on. There were socks, T-shirts, boxers, jeans; they were all colors and sizes, and they all needed to...

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