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Pricing

The Top Broadway Shows, As Sorted By Revenue Per Seat — Week Ending Feb. 11

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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News

Here’s Why You Need to Be at TEDxBroadway 2018

TEDxBroadway 2018 is just two weeks away. Will you be at New World Stages in New York City on February 27th?Last week on Medium, co-founder Damian Bazadona shared some reasons why you should attend. Damian writes:"Since TEDxBroadway launched in 2012, we’ve had over 100 acclaimed speakers on stage, thousands of audience members, and a lot of views on our online content. Emmy, Oscar, Grammy, Tony, Pulitzer  --  you name it  --  we’ve had some of the world’s most-awarded storytellers...

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Experience

People Want Meaningful Connection, and We’ve Got It!

We all want "the good life," right?What exactly that means can be different for everyone, but a new survey offers some insight into what some people want.When more than 2,000 Americans were asked, "What's most important?" -- "28% said 'meaningful connection' with community is most important."That's lucky for us! Because that's something we offer with live entertainment.The report also shares: "Consumers increasingly want products and services that are simpler and contribute to health and well-being."We've posted here on Selling...

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#TBT

#TBT: You Are Your Marketing (Because Nothing Else Works)

Happy #TBT! Here’s an oldie-but-goodie post from Jim: You Are Your Marketing (Because Nothing Else Works). [This article was originally published in 2009.] You may remember: You Are Your Marketing Part I and Part II.One of Google’s worst ideas was trying to sell traditional media. Specifically, it went into the business a while back of selling radio ad time and print ad space. I told you when they killed the print ad program, and now they’ve killed the radio program....

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Social Media

Olympics Show Us the Value of Sharing Your “Heart” With Your Patrons

Will you be watching the opening ceremonies of the Olympics on Friday? They'll be kicking off two weeks of skating, skiing, sledding and all other sorts of incredible athleticism.And while the games might seem removed from live entertainment (since anyone outside of PyeongChang will be watching on TV or streaming), they still have quite a bit in common with what we do.Convince and Convert recently shared their predictions for the 2018 games, including low TV viewership and unfortunate advertising...

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Pricing

The Top Broadway Shows, As Sorted By Revenue Per Seat — Week Ending Feb. 4

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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Marketing

Your Guide to 2018 Mobile Marketing Trends

By now, we're all pretty familiar with the fact that mobile is essential for any arts organization.Jim has written about the importance of mobile many times on this site -- Mobile Gets You Everyone and Be Where the People Are, to name just two posts.So ... how's your mobile strategy for the new year?MarketingProfs shared this infographic below by Filmora, which highlights 2018 stats and tips to help you keep up with the latest mobile trends:Read More: Beyond the...

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Pricing

Which Concert or Show Has the Best Revenue Per Seat? (Week Ending Feb. 2)

Here are the top concerts and touring shows on Billboard Boxscore that we’ve ranked by Revenue Per Seat — as opposed to Gross. To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because calculating average ticket price does not account for empty seats.Revenue Per Seat reflects the efficiency of a show’s marketing and the strength of its appeal,...

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News

Children of a Lesser God’s Joshua Jackson, Lauren Ridloff & More Complete TEDxBroadway Lineup

The complete lineup has been announced for TEDxBroadway, the one-day event exclusively dedicated to asking, “What’s the Best Broadway Can Be?”The 7th annual TEDxBroadway will once again showcase a wide variety of experts from an even wider variety of backgrounds, industries and perspectives. Each talk is curated by TEDxBroadway organizers to create one-of-a-kind narratives, drive important conversations, and inspire all who have a stake in the future of Broadway.TEDxBroadway 2018 will be held Tuesday, February 27 at New World...

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