Archives

Marketing

Boost Brings 250% (Or More!) Increase in Awareness & Ticket Sales

How is Boost helping your fellow live event marketers?Since Goldstar launched Boost this past fall, hundreds of our partners (1,145 to be exact) have used it to increase awareness for their events and further their reach with the Goldstar audience.(Not familiar with Boost? It puts your event into additional emails and bumps up your placement in emails. Learn more here.)Now that Boost has been around for a few months, you can see some of the great results live entertainment...

Read More

Pricing

The Top Broadway Shows, As Sorted By Revenue Per Seat — Week Ending Jan. 28

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

Read More

News

Jim Joseph at TEDxBroadway 2018 — Beyond the Bio

Before we meet up at New World Stages on Tuesday, February 27 for TEDxBroadway (get your tickets here!), we wanted to take you beyond the bio to meet this year’s speakers. Meet Jim Joseph:He's the Theatre Manager at the Samuel J. Friedman Theatre, the Broadway home of Manhattan Theatre Club.We asked Jim …Q: What’s your favorite TED talk? A: "Thomas Schumacher’s 'Embracing All Audiences' from the first TEDxBroadway"Q: Who has inspired you the most? A: “My father -- he led a life of...

Read More

#TBT

#FBF: TV Is an Excellent Way to Market Your Live Show

Happy #FBF! Here’s an oldie-but-goodie post from Jim: TV Is an Excellent Way to Market Your Live Show. [Editor’s Note: This post is from 2009.]No, I’m not talking about TV advertising.I’m talking about something like what This American Life does. It started as a radio show, of course, and became a TV show, a podcast and a bunch of other things.But I wouldn’t be surprised if it’s most successful form is as a live show. Other NPR favorites like Wait...

Read More

Marketing

Which Marketing Platform Checks All the Boxes?

As you put the finishing touches on your 2018 marketing plans, we thought it’d be helpful to play a comparison game.We know you want to make the most of your budget, and ensure you’re spending money on campaigns that’ll raise awareness for your events and lead to ticket sales.So take a look at our fun little breakdown of how Goldstar's Boost -- a marketing tool that puts your event into additional Goldstar emails and bumps up your placement in emails...

Read More

News

Ron Simons at TEDxBroadway 2018 — Beyond the Bio

Before we meet up at New World Stages on Tuesday, February 27 for TEDxBroadway (get your tickets here!), we wanted to take you beyond the bio to meet this year’s speakers. Meet Ron Simons:He's a four-time Sundance Film Festival selected producer and actor of stage, film and television. He’s the founder and CEO of SimonSays Entertainment.We asked Ron …Q: Do you sing in the shower? What’s your go-to song? A: “You mean there are people who don’t sing in the shower? On...

Read More

Pricing

The Top Broadway Shows, As Sorted By Revenue Per Seat — Week Ending Jan. 21

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

Read More

News

Beyond the Bio — TEDxBroadway Speaker Michael Riedel

Before we meet up at New World Stages on Tuesday, February 27 for TEDxBroadway (get your tickets here!), we wanted to take you beyond the bio to meet this year’s speakers. Meet Michael Riedel:He has covered Broadway for 20 years -- 10 of them for the New York Post. He's the author of Razzle Dazzle: The Battle for Broadway.We asked Michael ...Q: What's the first show you ever saw? A: "Annie -- I saw it in 1977 when I was 10. Andrea...

Read More

Pricing

Which Concert or Show Has the Best Revenue Per Seat? (Week Ending Jan. 19)

Here are the top concerts and touring shows on Billboard Boxscore that we’ve ranked by Revenue Per Seat — as opposed to Gross. To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because calculating average ticket price does not account for empty seats.Revenue Per Seat reflects the efficiency of a show’s marketing and the strength of its appeal,...

Read More

Marketing

“We No Longer Advertise, We Boost”

The worlds of advertising and marketing are shifting, from experimenting with unproven (and unmeasurable) campaigns to expanding placements that already work for further reach and awareness. Fitting right into that shift is Boost, Goldstar's new marketing tool, which puts your event into more emails and bumps up your placement in listings. We’re excited to see there’s been a lot of buzz about Boost lately …“The supplier picks the number of emails they want to have their event boosted in,...

Read More


Sign Up for Emails

VIEW PAST ARTICLES