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Pricing

The Top Broadway Shows, As Sorted By Revenue Per Seat — Week Ending Oct. 15

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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Marketing

Simple Strategies to Keep Your Patrons Coming Back

Here we go again: Talking about how to keep your patrons happy and coming back for more of what you've got to offer. It's a topic we return to a lot because, well, it’s vital for a successful organization.Entrepreneur shares, "Acquiring a new customer can cost a business six to seven times more than retaining an existing customer." With that stat in mind, it offers three ways to consistently delight (and retain) your customers. We share one simple strategy...

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Innovation

Think Outside the Industry: ‘Obsauced’ With McDonald’s Groovy Posters

Dipping sauces for chicken tenders: They're a pretty ordinary item, right? Well, McDonald's has spiced up its ad campaign for the sauces for its new Buttermilk Crispy Tenders.According to Adweek, the campaign "uses a set of elaborate posters and accompanying descriptions to promote the nine dipping options that come with the limited-edition menu item. Which type you choose says a lot about who you are."The article explains that Sriracha Mac is a fiery lion who lives by the motto,...

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#TBT

#TBT: Even Lions Can’t Play Where the Gorillas Play

Happy #TBT! Here’s an oldie-but-goodie post from Jim: Develop a Niche.In nature, niches are pretty straightforward. Owls survive on mice and snakes while hunting at night, so as to avoid most bigger predators and to have less competition for food. That’s how they get it done. Lions have a niche, too; they travel in groups and hunt herds in big open spaces. Even they, bad asses of the animal kingdom that they are, can’t play where the gorillas play. Or...

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Pricing

The Top Broadway Shows, As Sorted By Revenue Per Seat — Week Ending Oct. 8

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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News

Catch Jim’s Panel at Arts Reach: Is Your Marketing Working?

Mark your calendars, because the Arts Reach National Arts Marketing, Development & Ticketing Conference is coming to Los Angeles on October 17-18 to the Millennium Biltmore Hotel. And on October 17 at 1:20pm, Goldstar CEO Jim McCarthy will be moderating a panel titled, Ouija Boards, Magic 8 Balls & More Ways to Tell if Your Marketing Is Working. Here’s a brief description of the panel:“Ask again later” ... is that what you get when trying to figure out if your...

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News

TEDxBroadway 2018 Announces Speakers: Michael Riedel, Shakina Nayfack & More

The organizers of TedxBroadway announced the first group of speakers for the annual event, returning to New World Stages on Tuesday, February 27, 2018.A one-day event exclusively dedicated to the vitality of Broadway, TEDxBroadway continues a long tradition of presenting a wide variety of speakers and topics to contribute to the overall question of the day: “What’s the Best Broadway Can Be?’”“Of course, there really isn’t a definitive answer to the question,” says Jim McCarthy, TEDxBroadway Co-Founder and CEO...

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Pricing

Which Concert or Show Has the Best Revenue Per Seat This Week? (Week Ending Oct. 6)

Here are the top concerts and touring shows on Billboard Boxscore that we’ve ranked by Revenue Per Seat — as opposed to Gross. To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because calculating average ticket price does not account for empty seats.Revenue Per Seat reflects the efficiency of a show’s marketing and the strength of its appeal,...

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#TBT

#TBT: A Taste of Things to Come for Live Entertainment

Happy #TBT! Here’s an oldie-but-goodie post from Jim: “Recordings Have Become Advertisements for Shows.”That’s a direct quote from a piece by Sasha Frere-Jones in The New Yorker [circa 2009], and yes, it’s absolutely true.Interestingly, this has become conventional wisdom in a very short time. If you had tried to make this point two years ago, most “smart” music business people would have tut-tutted you or agreed, but only in the far-off future.So listen to me now when I say this...

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Innovation

In the midst of #TakeaKnee, How One Team Engages the Community

As live entertainment marketers, much of our time is spent racking our brains to develop new and innovative marketing campaigns. How can we reach and engage with more and more of our community and beyond?Just in time for football, The Bears have come out of hibernation with a fresh idea. The team has commissioned four street-art murals that both celebrate the team and beautify the city. According to Adweek, the NFL club hopes the ad campaign will establish "a closer...

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