Archives

Marketing

Guaranteed Attention-Getter: An Opera of Orgasms

You're a Swedish opera house premiering your rendition of Puccini’s Turandot, and you'd like to attract younger audiences. What do you do?One sure way to get new patrons is to release an ad that's been labeled “The Opera of Orgasms.”The Swedish opera house Folkoperan hired an ad agency to produce a video of people, um, having orgasms.Adweek reports: "In the film, people in various — not necessarily glamorous — sexual situations express their climax to the tune of the...

Read More

#TBT

#TBT: You Know What Customers Love? Rules

Happy #TBT! Here’s an oldie-but-goodie post from Jim: You Know What Customers Love? Rules.I understand the reasons that the secondary market gives some venue operators the heebie-jeebies. Any kind of disorder or chaos created by sellers acting badly in the secondary market rolls downhill onto them when the customers who bought tickets from the secondary market actually arrive at the venue.Most obviously, fraudulently sold tickets are a real bummer. Imagine that a ticket broker sells a phony ticket, gets the...

Read More

Marketing

The Answers to All Your Image Size Questions

It doesn't seem like there would be a right answer to the question: What size should an image be? But it turns out there are some very helpful guidelines you can follow so your content is as visually appealing and effective as possible. MarketingProfs shared this infographic by WeAreTop10, which pulled these image-posting rules from Facebook, Google+, Twitter, Instagram, LinkedIn, Pinterest and YouTube.Read More:You Might Fail, So at Least Fail Up 3 Ways You're Wrong About Live Entertainment,...

Read More

Pricing

The Top Broadway Shows, As Sorted By Revenue Per Seat — Week Ending Sept. 10

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

Read More

Marketing

Want Your Event to Be Unforgettable? Do This

Do you want your audience to talk about your event long after it's over? To tell their friends and family how amazing it was? And most important, to return to your events again and again?Of course, who doesn't?! But the path to creating an event that obtains "unforgettable" status isn't always clear. It's not necessarily about shock value, over-the-top performances or a big budget (thankfully), but often has to do with this advice from The Story of Telling: "Great branding:1....

Read More

Pricing

Which Concert or Show Has the Best Revenue Per Seat This Week? (Week of Sept. 8)

Here are the top concerts and touring shows on Billboard Boxscore that we’ve ranked by Revenue Per Seat — as opposed to Gross. To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because calculating average ticket price does not account for empty seats.Revenue Per Seat reflects the efficiency of a show’s marketing and the strength of its appeal,...

Read More

#TBT

#TBT: What’s the Difference Between Roller Derby and the XFL?

Happy #TBT! Here’s an oldie-but-goodie post from Jim: What’s the Difference Between Roller Derby and the XFL?I’m here to tell you that as a viable form of live entertainment, roller derby is for real.By “viable,” I don’t necessarily mean, to paraphrase Lloyd from Say Anything, that it’s the “sport of the future” -- only that it’s something that may have the ability to sustain itself with a fan base and even grow.But let’s catch you up a little bit. Many...

Read More

Pricing

The Top Broadway Shows, As Sorted By Revenue Per Seat — Week Ending Sept. 4

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

Read More

Marketing

Email Ideas for Your Venue to “Borrow”

Are you trying to get creative with your email marketing? Instead of racking your brain for out-there ideas, why not take a look in your inbox? MarketingProfs just shared 15 real-life examples of email marketing worth a try.You can see the full list here and find the tips best suited to live entertainment organizations below:"3. Include a benefit (and pique curiosity) to make your subject line interestingThe subject line is the first and the most important thing that encourages...

Read More

News

Houston Theaters That Need Your Help

As you surely already know, Tropical Storm Harvey has done serious damage to the city of Houston, including to many of the live entertainment venues downtown. American Theatre recently reported on the damage and shared photos and videos of the flooding.If you're wondering what you can do to help the theater community in Houston, the article also includes a list of organizations seeking donations to help repair the damage and get back to performing.You can find the list here,...

Read More

2 of 212

Sign Up for Emails

VIEW PAST ARTICLES