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Marketing

Think Outside the Industry: Williams Sonoma Targets Younger Audience With Venmo

If you're looking to attract a younger audience (that's many of us), it's a good idea to be familiar with what's popular with that demographic. Like Venmo, for instance. It's an app that lets you send money to friends and family.According to PSFK, Williams Sonoma will soon accept Venmo as a form of payment for items on bridal registries: "Williams Sonoma hopes the new program will help the company appeal to a younger customer base that is accustomed to...

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#TBT

What’s Your Multiplier?

Happy #TBT! Here’s an oldie-but-goodie post from Jim: “What’s Your Multiplier?”Lately, for reasons that are too dull to bother explaining, we’ve been looking at the “multiplier” we have here at Goldstar whenever a person signs up. Specifically, we’ve been thinking about what happens when we actually spend money to reach out to a person through either a sponsorship or our affiliate network or some other paid program whose goal is to get new people signing up for Goldstar.Let’s say that...

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Pricing

Is Your Marketing Working? How to Know for Sure

Event marketing isn’t easy. You have to make a lot of decisions about what you’re going to do to get people showing up and paying to see your event. Some of the things you’ll try (Google AdWords, for example) will come complete with excellent data about exactly what happened in your campaign. Other things (a print ad in your local weekly, for example) will come with virtually no feedback to let you know what happened as a result of...

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Pricing

The Top Broadway Shows, As Sorted By Revenue Per Seat — Week Ending Sept. 24

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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Social Media

Your Toolbox for Creating Great Arts Social Media Content

A cool video people can't wait to share with their friends. An incredible image that inspires action. A GIF that makes people laugh.You've got tons of content to create and only half as much time. It's always helpful to have a toolbox at your side to help you create great arts content -- fast.And even if you're someone who's up-to-date on all the latest tools, this list from Buffer Social might have one or two you've never heard of.Below,...

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Pricing

Which Concert or Show Has the Best Revenue Per Seat This Week? (Week of Sept. 22)

Here are the top concerts and touring shows on Billboard Boxscore that we’ve ranked by Revenue Per Seat — as opposed to Gross. To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because calculating average ticket price does not account for empty seats.Revenue Per Seat reflects the efficiency of a show’s marketing and the strength of its appeal,...

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#TBT

#TBT: “The Transforming Fire of Machines … ”

Happy #TBT! Here’s an oldie-but-goodie post from Jim: “The Transforming Fire of Machines … .”Is not a tagline from the upcoming Terminator Salvation movie [circa 2009], although it might work for that, too.Instead, it’s one of the “New Rules for the New Economy,” which, although not so new anymore, are still highly relevant because they were ahead of their time, back in the benighted year of 1998.In full, it’s this: No one can escape the transforming fire of machines.Before you...

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News

TEDxBroadway: Are You Ready for Your Talk?

Each year, I have the great pleasure of working with all the TEDxBroadway speakers on their talks. It’s really incredible to think about what the kernel of an idea was when we started and what it becomes when it's revealed on stage. I’m not taking the credit, mind you, the talk is all the speaker. But, sometime in our conversations they say something as an aside and, turns out, it really is the core of the talk. It’s usually...

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Pricing

The Top Broadway Shows, As Sorted By Revenue Per Seat — Week Ending Sept. 17

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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Social Media

Are Your Videos Making You Lose Fans?

You've surely read experts say "video is the future" when it comes to social media marketing. And while that's very likely true, not all video is created equal.A bad video could do far more harm than help for your marketing efforts, but the important question is: What makes a video "bad"?To answer that question, TopRankBlog.com outlined five factors that can result in mediocre or downright terrible videos. You can read the full list here and see the most important...

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