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#TBT

#TBT: 3 Ways You’re Wrong About Live Entertainment, Part II

Happy #TBT! Here’s an oldie-but-goodie post from Jim: 3 Ways You’re Wrong About Live Entertainment, Part II. (Read Part I and III.)Beyond the flippant title of this post, there lurks a serious purpose: to dispel some of the most damaging and widely held misconceptions about the business. If you need to catch up, go back and look at Misconception No. 1: New technologies are making actually going out a thing of the past.Now that we’re all together, on to …Misconception...

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Bright Ideas

Live Entertainment’s Ahead of the Curve in the Meaning Economy

Blogger and branding expert Bernadette Jiwa shared an interesting idea over on her blog, The Story of Telling: "In the 1950s and 60s when my parents were entering the workforce they created value by working with their hands in an Industrial Economy. Workers manufactured and moved things that would be consumed. In the era of the Information Economy, we began using our heads to produce value. We learned to use computers to design, code and connect. Today we’re seeing a...

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Pricing

The Top Broadway Shows, As Sorted By Revenue Per Seat — Week Ending Aug. 13

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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Marketing

HP Strikes Gold: Selfies as Mementos

We all hope our patrons leave our productions and venues with good memories and maybe even a few good mementos. Well, HP scored big in these areas with millennials at this year's Panorama music festival in New York. According to Cherlynn Low at Engadget:"HP did two things right at the event this year. It gave people mementos -- whether it was a free bandana or a cool selfie video -- that they could share or take home from the...

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Pricing

Which Concert or Show Has the Best Revenue Per Seat This Week? (Week of Aug. 11)

Here are the top concerts and touring shows on Billboard Boxscore that we’ve ranked by Revenue Per Seat — as opposed to Gross. To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because calculating average ticket price does not account for empty seats.Revenue Per Seat reflects the efficiency of a show’s marketing and the strength of its appeal,...

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#TBT

#TBT: Good News: Goldstar Is Now a Preferred Partner on the Tessitura Network

Editor's Note: Happy #TBT! It’s our one-year anniversary of this announcement. And we are excited to share with you the details of the upcoming Tessitura Learning & Community Conference at the Manchester Grand Hyatt San Diego. Make sure you check out our session on August 13 at 1:30pm:Panelists include:Laura Burgos, Director of Audience Research & Analytics at Lyric Opera of Chicago Alexandra Llamas, Associate Director of Marketing at San Francisco Symphony Andrew Moreau, Operations Manager/Systems Administrator at Boston Lyric...

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News

Goldstar Announces AXS Ticketing Integration

Editor's Note: We've got great news for anyone who loves more ticket sales with less work (so ... everyone). Goldstar has taken another step in its ongoing efforts to make it easier than ever to market to new audiences and sell out every show: Goldstar, the live entertainment industry’s leader for event discovery and purchase, recently announced a full digital integration with primary ticketing system AXS.AXS is the latest to join Goldstar’s ever-growing list of major digital ticketing platform partners, which...

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Pricing

The Top Broadway Shows, As Sorted By Revenue Per Seat — Week Ending Aug. 6

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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News

Why Do People Come to Your Venue? Find Out at TLCC2017

Do you ever wonder why people come to your venue -- or perhaps more importantly, why they don't return to your venue?Goldstar did some digging, surveying hundreds of Goldstar members on the topic to find out why they love venues, why they hate them, and what factors matter most when it comes to attending a show at a particular venue.One surprising stat: 25% of members surveyed said that even if the production quality is high, there are other factors...

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Social Media

Your Show Marketing Videos Should Be This Long (If You Want People to Watch)

Do you include videos in your social media marketing? From snippets of a performance to behind-the-scenes shenanigans, videos can be a fantastic way to engage with your audience. Proof? Check out this video of YesBroadway's Sam hanging out with the Avenue Q cast:Of course, if you're going to go to the effort of creating videos, it's kind of important that people, you know, watch them. That's where this infographic from HubSpot comes in. They've broken down the optimal video...

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