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#TBT

#TBT: Who Wants to Be a Pontiac?

Happy #TBT! Here’s an oldie-but-goodie post from Jim: Who Wants to Be a Pontiac?[Editor’s Note: When Jim wrote this on February 20, 2009, Pontiac was still in business. GM discontinued manufacturing and marketing Pontiac on October 31, 2010. This post is a helpful reminder about the importance of branding.]Not many takers on that, I’m guessing. To put it the way The New York Times Business section did, Pontiac will “shrivel up” over the next couple of years. Here’s the key...

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Bright Ideas

Do Yoga, Meditate & More Tips to Speed Up Your Arts Writing

Ever get stuck trying to write arts copy? Daisy Hartwell recently shared an infographic with us highlighting 15 amazing ways to write faster. Some of the tips include: Do a 5-minute workout and use a 30-minute timer, which is something Jim touched on in his post, Seven-Minute Egg Timer Method: "I set aside the seven minutes and just wrote my thoughts on my whiteboard as they came to me. I alternated between seven minutes of intense focus and note taking...

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Pricing

The Top Broadway Shows, As Sorted By Revenue Per Seat — Week Ending Aug. 27

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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Bright Ideas

You Might Fail, So At Least Fail Up

I have a friend who is a very successful live entertainment producer. He’s a creative genius, not as an artist, but as a business person and an impresario. He sees more ways of getting people excited to be in the same building with a bunch of other people to see a show and pay big money for the privilege than most people — hell, almost anybody — sees. A short while back, he had a new production, and unlike most...

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Pricing

Which Concert or Show Has the Best Revenue Per Seat This Week? (Week of Aug. 25)

Here are the top concerts and touring shows on Billboard Boxscore that we’ve ranked by Revenue Per Seat — as opposed to Gross. To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because calculating average ticket price does not account for empty seats.Revenue Per Seat reflects the efficiency of a show’s marketing and the strength of its appeal,...

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#TBT

#TBT: 3 Ways You’re Wrong About Live Entertainment, Part III

Happy #TBT! Here’s an oldie-but-goodie post from Jim: 3 Ways You’re Wrong About Live Entertainment, Part III. (Read Part I and Part II.)We’ve been talking about misconceptions widely held but both untrue and bad for the live entertainment business. You can go back and catch up by reading: Misconception No. 1: New Technologies are Making Actually Going Out a Thing of the Past and Misconception No. 2: Everything’s Sold Out!Now that you’re caught up, on to …Misconception No. 3. It’s...

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News

TEDxBroadway Welcomes Online Submissions for 2018 Speakers

The organizers of TEDxBroadway announced the event will return to New World Stages on Tuesday, February 27, 2018. With a long tradition of presenting a wide variety of speakers from theater, academics, government, hospitality, sciences and technology, the organizers will expand the scope even further this year to find new voices to address “What’s the BEST Broadway Can Be?”“Each year, we spend months researching, identifying and discussing topics and leaders in their field that we believe will inspire the...

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Pricing

The Top Broadway Shows, As Sorted By Revenue Per Seat — Week Ending Aug. 20

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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Customer Service

Everything’s Easy When It’s Not Your Problem

Imagine you’re heading to the airport. It’s going to be a long line to check-in, a long wait at the gate, and a long, crowded flight. Not only that, but at the end of that flight is a connection … and then another wait at the gate, another long crowded flight. And when you get there? You’ll stand around that metal carousel and wait for your little bag to come sliding down the chute, so you can head out...

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Marketing

How Hamilton Stays Hot: Your Face on the $10 Bill

We mentioned selfies on Monday, and here they come up again. Hamilton continues to be the talk of the town with its app. According to Engadget:"The Official App has just about everything a fan could ask for including $10 ticket lotteries, a merch store, stickers and updates from Lin-Manuel Miranda himself. And yes, you can even put yourself on the $10 bill ... "So, I guess we have to ask: Have you incorporated selfies into your patron's experience?Got a...

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