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Social Media

Social Media Mistakes Your Theater Is Making

We're all trying to reach those nearly three billion social media users worldwide. But there are mistakes any arts marketer can make -- lurking at every click.From using jargon awkwardly to staying too quiet, MarketingProfs shares six social media actions to avoid to help ensure branding and business success. Check out the infographic below from CJG Digital Marketing:Got a comment or question? Join the conversation on Twitter or Facebook.Subscribe to the Selling Out mailing list.

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Pricing

Which Concert or Show Has the Best Revenue Per Seat This Week? (Week of July 28)

Here are the top concerts and touring shows on Billboard Boxscore that we’ve ranked by Revenue Per Seat — as opposed to Gross. To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because calculating average ticket price does not account for empty seats.Revenue Per Seat reflects the efficiency of a show’s marketing and the strength of its appeal,...

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#TBT

#TBT: Are You Really a Permission Marketer?

Happy #TBT! Here’s an oldie-but-goodie post from Jim: Are You Really a Permission Marketer?Today, I'd like to introduce you to the High Priest of how to “earn” the loyalty of potential customers versus trying to “own” them.(BTW, during this whole discussion of “owning” customers, all I can hear in my head is Lesley Gore singing “You Don’t Own Me.” Or the Blow Monkeys, if you prefer.)And with no further ado, the man’s name is Seth Godin. Way back in 1999,...

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News

Arts Reach: 3-for-1 Special Deal

Mark your calendars for the Arts Reach National Arts Marketing, Development & Ticketing Conference at the Millennium Biltmore Hotel in Los Angeles October 17-18. Our own Goldstar CEO Jim McCarthy will be moderating a panel titled, Ouija Boards, Magic 8 Balls & More Ways to Tell if Your Marketing Is Working. “Ask again later” … is that what you get when trying to figure out if your latest marketing campaign boosted ticket sales? How about a new method, one...

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Pricing

The Top Broadway Shows, As Sorted By Revenue Per Seat — Week Ending July 23

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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News

TEDxBroadway 2017: Lance Weiler on Using White Space to Ignite Imagination

Did you miss this year’s TEDxBroadway? Or do you want to relive the magic? We’ll be sharing videos of all the talks from this year’s conference over the next few weeks here on Selling Out. Or if you’re in a binge-watching mood, you can catch them all now at TEDxBroadway.com.Today, we’re watching Lance Weiler, a storyteller, entrepreneur and thought leader. An alumni of the Sundance Screenwriting Lab, he is recognized as a pioneer because of the way he mixes storytelling...

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Marketing

People Aren’t Reading Your Marketing Emails (But This Will Help)

While it seems like people's attention spans are reaching Dory from Finding Nemo levels when it comes to any sort of advertising or marketing, there is one area where the average person still devotes a fair bit of time: email.However, not all emails receive the same amount of attention. That's why HubSpot recently shared advice to get your emails past the "quick skim and delete" hurdle and into the "read and click" arena:Got a comment or question? Join the...

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#TBT

#TBT: Customers Aren’t Slaves — Stop Trying to “Own” Them

Happy #TBT! Here’s an oldie-but-goodie post from Jim: Customers Aren’t Slaves -- Stop Trying to “Own” Them.Customers don’t want to be owned.In fact, to the great astonishment of marketers everywhere, customers don’t even think of themselves as customers. They think of themselves as human beings who might (or might not) happen to like what you and your venue have to offer.So, besides the general repulsiveness of the sentiment behind wanting to “own” the customer (gee, how 19th century of you),...

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News

TEDxBroadway 2017: Caroline Bragdon Shares How Community Activism Is Pest Control

Did you miss this year’s TEDxBroadway? Or do you want to relive the magic? We’ll be sharing videos of all the talks from this year’s conference over the next few weeks here on Selling Out. Or if you’re in a binge-watching mood, you can catch them all now at TEDxBroadway.com.Today, we’re watching Caroline Bragdon, MPH, who is Director of Neighborhood Interventions for the Pest Control Services Program at the New York City Department of Health and Mental Hygiene. Her work...

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Pricing

The Top Broadway Shows, As Sorted By Revenue Per Seat — Week Ending July 16

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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