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Pricing

The Top Broadway Shows, As Sorted By Revenue Per Seat — Week Ending May 14

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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Marketing

How Does Your Marketing Compare With Other Arts Orgs?

As Ferris Bueller (kinda sorta) said: "Digital marketing moves pretty fast. If you don't stop and look around once in awhile, you might miss it."So if you want to take a look at what your marketing colleagues have been up to in 2017, check out this infographic from HubSpot. They surveyed more than 200 marketers for the scoop on their top priorities, challenges and more:Got a comment or question? Join the conversation on Twitter or Facebook.

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Pricing

Which Concert or Show Had the Best Revenue Per Seat This Week? (Week of May 12)

Here are the top concerts and touring shows on Billboard Boxscore that we’ve ranked by Revenue Per Seat — as opposed to Gross. To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because calculating average ticket price does not account for empty seats.Revenue Per Seat reflects the efficiency of a show’s marketing and the strength of its appeal,...

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#TBT

#TBT: “Free” Is Not a Business Plan

Happy #TBT! Here's an oldie-but-goodie post from Jim: "Free" Is Not a Business Plan.Free is Chris Anderson’s latest book [@2009], and the premise is fascinating: In a world of bits instead of atoms (by which Anderson means electronic information as opposed to physical goods or services), the price of serving that one extra customer is so low as to be nearly zero. This in turn liberates the producer of such services to give them away on a broad basis...

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Marketing

Small Organizations Need Mobile, Too

Smaller organizations sometimes delay or skip important innovations because they're small. They have less budget, staff or expertise. Consumer tastes and habits change, and because smaller organizations are generally closer to the customer, they know it. They see the changes and know what's necessary, but often decide not to take steps to match that change on the grounds that resources are limited.The mobile experience is a current example. Some smaller organizations have decided to skimp here. It's an understandable...

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Pricing

The Top Broadway Shows, As Sorted By Revenue Per Seat — Week Ending May 7

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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Marketing

Why You Should Channel Your Inner Julia Child When Marketing Your Next Show

No, I'm not talking about turning your next marketing campaign into a cooking show (although, I guess that could work for certain productions ...). Instead, consider Julia Child's helpful communication style.Inc.com recently outlined how Child's way of communicating goes a long way toward engaging and helping audiences. You can read the full article here and see the best advice for arts marketers below:"Show, don't tell. The French Chef was one of the first cooking shows on TV, and it...

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Bright Ideas

How Turning Veggies Into Instruments Can Save Music

Recently, we stumbled across this article that reminded us of Greg Sandow's column and ongoing mission to improve the future of classical music.PSFK reported on inventor Jai Wu's work creating kits that allow students to turn vegetables into musical instruments. Wu was inspired by her friend, a music teacher, and her struggles with getting kids interested in learning to play an instrument."Originally designed with plastic bottles, Wu’s breakthrough occurred when she tried fruit, which she found was easier for children to visualize...

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#TBT

#TBT: Math Phobia Is for Losers

Happy #TBT! Piggybacking on a previous post about math being a crucial part of marketing and selling out -- Stat Concepts You Should Know (Even if You Hate Math), we thought we'd share this oldie-but-goodie post from Jim: Math Phobia Is for Losers. This is one idea that Jim expands on, which he originally wrote about in 15 thoughts about pricing for the new year.You’re not Mad Men. Neither am I. Marketing today combines right brain and left brain thinking in...

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Marketing

How Not to Make Embarrassing Mistakes in Your Arts Marketing Writing

When is the best time to draft a marketing email? According to Grammarly, between 4:00am and 8:00am.For one month, Grammarly analyzed over one billion words proofread by their writing app. The infographic below, posted on MarketingProfs, shares more insights from their research.Got a comment or question? Join the conversation on Twitter or Facebook.

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