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Pricing

Which Concert or Show Had the Best Revenue Per Seat? (Week of March 17)

Here are the top concerts and touring shows on Billboard Boxscore that we’ve ranked by Revenue Per Seat — as opposed to Gross. To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because calculating average ticket price does not account for empty seats.Revenue Per Seat reflects the efficiency of a show’s marketing and the strength of its appeal,...

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#TBT

#TBT: Don’t Confuse Me With the Facts

Happy #TBT. To celebrate, we’re sharing an oldie-but-goodie post from Jim: Don’t Confuse Me With the Facts.Seth Godin urges you to use facts as part of your decision-making when available. It sounds simple, right? But it’s vastly complicated by the fact that every fiber of your being is built to ignore facts when you’ve got a “feeling” about something.And his point is also that there’s more good data than ever. Here’s an excerpt:“What are you going to do when...

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News

A Sneak Peek at TEDxBroadway 2017

A great thing happened when we welcomed our 2017 TEDxBroadway speakers at a cocktail party in NYC recently. We were also joined by a bunch of speakers from over the years as well. Our speakers are a smart group of people who are dedicated to making Broadway the best it can be. We’re thrilled they continue to be a part of this TEDxBroadway community!Check out YesBroadway's video below to get a behind-the-scenes look at what’s coming up at TEDxBroadway...

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Pricing

The Top Broadway Shows, As Sorted By Revenue Per Seat — Week Ending March 12

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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Marketing

6 Ingredients Your Marketing Videos Are Missing

You know a great video when you watch one, but do you necessarily know why it's so great? Entrepreneur and Explanify recently broke down the ingredients to a marketing video people will love, share and buy from:Got a comment or question? Join the conversation on Twitter or Facebook.

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Marketing

The Best Self-Promotion Money Can’t Buy

Self-promotion is tough -- it's easy to come across as too pushy or "sales-y," but promotion is also essential for selling tickets (after all, if no one knows about your show, how can they go?).One easy way to gain some positive self-promotion? According to The Story of Telling blog, it's this: Make sure your audience leaves feeling good. "The feeling we leave our clients and customers with (about themselves and not us) as they walk out the door is the...

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News

Putting on My Producer’s Hat

It’s that time again when I get to wear my producer’s hat. Once a year, I gather an extraordinary group of talent to put on an event at New World Stages in New York City. And, like every producer out there, I stress about the quality of the event, the effectiveness of the marketing, reaching an audience and, yes, reading the reviews.For me, producing TEDxBroadway is a vital part of my job as CEO of Goldstar because our goal...

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#TBT

#TBT: All Cake, No File, All Good

Happy #TBT. To celebrate, we’re sharing an oldie-but-goodie post from Jim: All Cake, No File, All Good.This post started in my mind as simply an appreciation for an event being produced by the Actors' Gang in Los Angeles called All Cake, No File [circa 2009].It’s a combination of a cooking show and a tribute to Johnny Cash, which is pretty cool for reasons that if you really understand the live entertainment business today, you’ll understand.But the more I thought...

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News

TEDxBroadway 2017 Announces Complete List of Speakers

The sixth annual TEDxBroadway returns to New World Stages in New York City on Tuesday, March 21, 2017, with a wide variety of speakers taking the stage.“Our new focus of the day for 2017 is - ‘Let’s Talk,’” says Jim McCarthy, CEO of Goldstar. “We’ll always be dedicated to the central question we asked the first five years, ‘What is the BEST Broadway Can Be?’ but now we really want everyone present to speak up and really engage in...

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Pricing

The Top Broadway Shows, As Sorted By Revenue Per Seat — Week Ending March 5

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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