Archives

Pricing

The Top Broadway Shows, As Sorted By Revenue Per Seat — Week Ending Feb. 12

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

Read More

Social Media

The Secret to Instagram Engagement? Emojis!

According to recent research from quintly, it's time to bring on the emojis on Instagram. MarketingProfs listed some of these eye-opening stats below from the report:• Posts that include at least one emoji have an average interaction rate (an index score of likes/comments standardized by total Instagram posts and followers) of 2.07.• Posts that do not include at least one emoji have an average interaction rate of 1.77.• The use of emojis in Instagram posts increased for accounts of...

Read More

Marketing

Friday Fun: The History of Marketing [Infographic]

Ready for a blast from the past? MarketingProfs put together a fun infographic that shows the history of content marketing. Who knew that Jell-O and G.I. Joe were both innovators in the marketing world?!Got a comment or question? Join the conversation on Twitter or Facebook.

Read More

#TBT

#TBT: The Very Bright Future of the Live Entertainment Business

Happy #TBT. To celebrate, we’re sharing an oldie-but-goodie post from Jim: The Very Bright Future of the Live Entertainment Business.This site is devoted to bringing about the future which I believe is not only possible, but likely: the ascendancy of live entertainment as the leader in the entertainment industry overall.How can such a thing be possible?Value comes from relative supply and demand. Over the last generation, the percentage of our lives that are “real” has dropped dramatically, and seeing something happening...

Read More

Marketing

Your Most Effective Marketing May Not Be Done by You

The Story of Telling makes a great point: "When value is demonstrated rather than described it immediately becomes more relatable."The site uses Harley Davidson as an example, stating that the company's "most powerful marketing isn’t the detail about engine size, speed or low-end torque that’s written in the brochure -- it’s the stories riders tell about the feeling they get when they ride one."The takeaway: "Showing is more powerful than telling because it reflects the customer’s desire, problem or...

Read More

Pricing

The Top Broadway Shows, As Sorted By Revenue Per Seat — Week Ending Feb. 5

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

Read More

Marketing

People Want Experiences For Valentine’s Day. Are You Ready for Them?

Here's a crazy statistic: In 2016, Valentine's Day spending (think gifts and experiences) reached an all-time high of $19.7 billion, according to Entrepreneur.com. One of the reasons for this astronomical sum is that it's not just couples getting into Valentine's Day, single people are treating themselves (and friends) too.Is your organization prepared to sell tickets to the hordes of people looking for a little Valentine's Day fun? If you aren't, check out these tips from Entrepreneur.com writer Rose Leadem:"1....

Read More

Pricing

Current Top Concerts and Shows, As Sorted By Revenue Per Seat — Week of Feb. 3

Here are the top concerts and touring shows on Billboard Boxscore that we’ve ranked by Revenue Per Seat — as opposed to Gross. To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because calculating average ticket price does not account for empty seats.Revenue Per Seat reflects the efficiency of a show’s marketing and the strength of its appeal,...

Read More

#TBT

#TBT: Food IS Fun, Not Food

Happy #TBT. To celebrate, we’re sharing an oldie-but-goodie post from Jim: Food IS Fun, Not Food.Let me rephrase.In an era of plenty (and despite the sour economy [circa 2010], compared to almost any time or place in the history of humankind, our cup truly runneth over), food isn’t about eating. It’s about fun.And if you’re in the live entertainment business, it’s important to recognize that in the last generation or so, the business of food and the business of fun have...

Read More

News

What IS Theater Mode?

Recently, rumors leaked that the new iPhone will have a feature called Theater Mode.Everything about it is pure speculation, even whether it exists or not. It's even less certain what it actually does.That didn't stop some people from speculating that it's a one-push system for quieting your phone while you're at the theater.Maybe. I have no idea, and my spies inside Apple aren't talking to me.But what if Theater Mode wasn't about shutting up and sitting quietly in a...

Read More

2 of 212

Sign Up for Emails

VIEW PAST ARTICLES