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Pricing

Current Top Concerts and Shows, As Sorted By Revenue Per Seat — Week of Jan. 18

Here are the top concerts and touring shows on Billboard Boxscore that we’ve ranked by Revenue Per Seat — as opposed to Gross. To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because calculating average ticket price does not account for empty seats.Revenue Per Seat reflects the efficiency of a show’s marketing and the strength of its appeal,...

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Marketing

The Secret to Selling Tickets to Generation Z

Millennials might be all the rage now, but Generation Z (those born from the mid-1990s to early 2000s) will soon be on the buying scene in a big way. This group is extremely tech-savvy and are generally early adopters of new social networks and trends, according to SEMRush.com.So how do you get this new generation excited about live entertainment? Check out this infographic for guidance:Got a comment or question? Join the conversation on Twitter or Facebook.

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Marketing

Why Videos Should Be a Top Marketing Priority [Infographic]

According to HubSpot, "78% of people watch videos online every week, and 55% watch videos online every day."Video marketing is a great way to reach and engage with your customers.Check out the infographic below from HighQ, which points out why 2017 will be the year of video marketing.Got a comment or question? Join the conversation on Twitter or Facebook.

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#TBT

#TBT: The Irrelevance of Stores and How That Affects Live Entertainment (Hint: It’s a Good Thing)

Happy #TBT. In light of the recent news about Macy's, Sears and The Limited closing stores in 2017, we’re sharing this May 15, 2014 post from Jim: The Irrelevance of Stores and How That Affects Live Entertainment (Hint: It's a Good Thing).My 16-year-old shared an important macroeconomic insight on a megatrend that will play out in our economy over the next several decades.We were walking through Bed, Bath and Beyond (don’t ask), and he said, “Why do they even have stores?”He...

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News

Going to INTIX? Join Us

Remember when there were really only three major broadcast networks? Everybody knew Dallas was on CBS, which night it ran (Friday), what time it started (9:00pm)  and who shot J.R. You didn’t even have to be a hardcore fan -- you just knew. Then cable came along and a whole new world of entertainment options appeared right at your fingertips. With all of the channels you were able to discover new shows with relatively little effort. Relatively few people out...

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Pricing

The Top Broadway Shows, As Sorted By Revenue Per Seat — Week Ending Jan. 8

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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Technology

5 Ways SEO Is Changing in 2017

As readers of this blog know, SEO is constantly changing. It can be a little tough to keep up with sometimes, but the benefits (i.e. more people finding your events) are worth it.To help get a jump on your 2017 SEO strategy, check out this advice from Builtvisible writer Daniel Butler. He outlines a few ways SEO will change in the coming year and what you can do to make sure your site stays optimized. You can read the...

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Pricing

Current Top Concerts and Shows, As Sorted By Revenue Per Seat — Week of Jan. 6

Here are the top concerts and touring shows on Billboard Boxscore that we’ve ranked by Revenue Per Seat — as opposed to Gross. To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because calculating average ticket price does not account for empty seats.Revenue Per Seat reflects the efficiency of a show’s marketing and the strength of its appeal,...

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#TBT

#TBT: To Be or Not to Be

Happy #TBT. To celebrate, we’re sharing an oldie-but-goodie post from Jim: To Be or Not to Be.We’ve talked about organizations with long and storied histories on the verge of potentially catastrophic change.But as you might know, I see this time in our history [circa 2010] as not merely an especially nasty recession, but what I have been calling a ‘frame-breaking’ or a ‘remaking.’ I quoted Jeff Jarvis a few weeks ago as saying that we’re moving from the industrial age to...

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Pricing

The Top Broadway Shows, As Sorted By Revenue Per Seat — Week Ending Jan. 3

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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