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The Top Broadway Shows, As Sorted By Revenue Per Seat — Week Ending Jan. 29

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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News

INTIX 2017: Take Your Tickets to the People

New Orleans. Not a difficult place to have a great week.And last week, INTIX 2017 in New Orleans more than accomplished that feat.INTIX is one of the best conferences if you're in the live entertainment business, because what's on peoples' minds there is a great bellwether for what's going on around the industry. When INTIX is excited about something, that means the industry is going to be excited about that thing.This year, I had the opportunity to introduce the...

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Marketing

#Flashback Friday: “Exploiting” Opera Is the First Step to Making People Care

Happy Friday! Here's an oldie-but-goodie 2010 post from Jim: “Exploiting” Opera Is the First Step to Making People Care.In the U.K., there’s a show called Popstar to Operastar. True to its name, it’s a reality show about well-known pop stars trying their hand at opera and being eliminated one at a time, Dancing with the Stars-style.Here in America, DWTS has not only been a popular show, but it’s also gotten people interested in dancing again. Right here in Pasadena, two...

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News

TEDxBroadway Announces Young Professional and Student Programs (Application Deadline Jan. 31)

When the sixth annual TEDxBroadway returns Tuesday, March 21, 2017 to New World Stages in New York City, the always sold-out event will be brimming with new ideas, new themes and new members of the Young Professional and Student Programs."We want to make sure that as we discuss the future of Broadway, the next generation is in the room to lend their voices and help shape the future of the Broadway eco-system,” says Jim McCarthy, CEO, Goldstar and Co-organizer,...

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Marketing

How Do People Really Find Out About Your Events? [Infographic]

We recently asked Goldstar members some very interesting questions about the events they attended through us.We asked them how they learned about the events (spoiler: mostly because of Goldstar) and what they thought about those events (another spoiler: they loved them), and we did this for both a very large concert promoter with shows including famous acts and a smallish theater that doesn’t have Rock and Roll Hall of Fame headliners or a mega budget for marketing. In both...

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Pricing

The Top Broadway Shows, As Sorted By Revenue Per Seat — Week Ending Jan. 22

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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News

TEDxBroadway Pre-Sale Tickets: Ready for New Ideas and Surprises, Too?

I have a day-of TEDxBroadway pregame tradition. I wake up early, get myself ready and meet a member of my team to make that always-chilly walk to New World Stages. Along the way we pick up coffees, a breakfast sandwich and then my team member launches into the always-long laundry list of things on her mind. I don’t mind telling, yeah, I have some jitters, too. If you’ve ever been to the event, you know that there is a...

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Marketing

Short Facebook Posts Get More Likes & Other Must-Know Stats

"Posts that are less than 50 characters long garner the most overall engagement." That's just one insight from a recent BuzzSumo report.Check out this infographic below from MarketingProfs that shares more interesting BuzzSumo findings about which types of Facebook posts get the most likes, comments and shares?Got a comment or question? Join the conversation on Twitter or Facebook.

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#TBT

#TBT: The Endless Struggle to Think Well of Yourself

Happy #TBT. To celebrate, we’re sharing an oldie-but-goodie post from Jim: The Endless Struggle to Think Well of Yourself.The tendency toward arrogance and self-satisfaction is so natural. People start with a pretty high opinion of themselves, and even the slightest evidence they’re right is enough to prove the case. And many people have a hard time feeling good about themselves without also looking down on you and me. And that small seed can destroy companies, organizations and nations.No one I’ve ever...

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Pricing

The Top Broadway Shows, As Sorted By Revenue Per Seat — Week Ending Jan. 15

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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