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Technology

All Apps Are Trash

Eventually. And probably sooner than you think, your app is in the trash.Mine too. Which is sad for me because I've got two of them. The iOS app alone has been downloaded more than a million times, and they've both got killer rankings (4.5 stars on iOS and 4.4 on Google Play).Not to mention that it's taken years and dollars and massive brain power to make those apps work. They, along with our mobile website, provide the majority of...

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Technology

Think Outside the Industry: Shake Shack and Warby Parker Use Tech to Connect

Generally, technology has a reputation for not creating connections. We think of friends sitting at a table, all looking at their phones, people texting instead of talking or robots helping customers instead of employees.But this idea of technology creating disconnect isn't always true. In fact, Shake Shack founder Danny Meyer and Warby Parker co-founder Neil Blumenthal recently shared ways they're using technology to form stronger connections with their customers. You can read the full interview on Inc. and check...

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#TBT

#TBT: The Past Is Gone

Happy #TBT. To celebrate, we’re sharing an oldie-but-goodie post from Jim: The Past Is Gone.For human beings, the past is a presence. It’s with us all the time in both simple and complex ways. When we step off the curb into a busy street, the hundreds of times we’ve successfully crossed a street safely guide our decisions or the story we heard about a person who didn’t. When we open our mouths to talk to speak to our parents, the years...

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News

Millennials Are the Future of Live Events

In his well-received keynote speech at the International Association of Venue Managers’ (IAVM) International Convention Centers Conference (ICCC) on Oct. 27 in Pasadena, Jim spoke "about millennials, and how they are the future of live events," reports Venues Today.The article highlights important takeaways for venues: "'The Baby Boomers and The Millennials are the two biggest generations that we’ve ever seen,' McCarthy explained. 'I’m actually a Gen-X’er, so I’m used to being ignored,' said McCarthy to laughter. 'This means that the...

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Pricing

The Top Broadway Shows, As Sorted By Revenue Per Seat — Week Ending Nov. 6

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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Marketing

You Can’t Fill Your Stomach on Low-Hanging Fruit

If you're standing under an apple tree, and you want one apple, you do the obvious thing: You take the apple that's easiest to pick.You don't climb the tree, risking your life and ruining your sweater on the branches as you get to the top.You take the low-hanging fruit.It's an excellent metaphor. Marketers love to talk about low-hanging fruit. Low-hanging fruit is great because it's tasty and easy to get.But there's rarely enough low-hanging fruit. That's just the kind...

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Pricing

Current Top Concerts and Shows, As Sorted By Revenue Per Seat — Week of Nov. 4

Here are the top concerts and touring shows on Billboard Boxscore that we’ve ranked by Revenue Per Seat — as opposed to Gross. To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because calculating average ticket price does not account for empty seats.Revenue Per Seat reflects the efficiency of a show’s marketing and the strength of its appeal,...

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Customer Service

#TBT: Good Service Is (Nearly) Free

Happy #TBT. To celebrate, we’re sharing an oldie-but-goodie post from Jim: Good Service Is (Nearly) FreeGood service is, essentially, free, but you have to have the will to provide it.Here’s a thing I did way, way back a number of years ago that illustrates that.I worked for a company called Noah’s Bagels here in California. It was (and is) a high-end bagel place mostly located in nice neighborhoods around the state’s big cities (and in WA and OR, too).We had a...

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Social Media

The Reason Fans Aren’t Paying Attention to You on Social Media

Does it ever feel like you're posting and tweeting into a void? Waiting for likes or comments but getting nothing? It might be bad luck, or you might be missing the mark when it comes to your social media strategy.To help get you back on track, check out these tips from Entrepreneur contributor Ryan Erskine. You can read the full list here and see our favorites below: "1. You’re not posting often enough. When drafting a social media posting schedule, remember...

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Pricing

The Top Broadway Shows, As Sorted By Revenue Per Seat — Week Ending Oct. 30

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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