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Selling Out With

Selling Out With … Derek McLane

A live broadcast of Hairspray Live! is coming to NBC on December 7. We had the chance to speak with the award-winning theatrical production designer of the broadcast, Derek McLane.The Harvard grad has worked on hundreds of shows (no exaggeration!), and he just earned two Emmy nominations for The Oscars, where he has served as production designer since 2013, and The Wiz Live!Here, McLane shares his process when he designs for a production and the best advice he's ever...

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Pricing

The Top Broadway Shows, As Sorted By Revenue Per Seat — Week Ending Nov. 27

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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Marketing

Welcome! Crafting the Perfect Intro Email [Infographic]

According to Kissmetrics Blog, your welcome email "generates, on average, 33% more engagement with your brand than your average email marketing campaign."Are there ways you can improve your intro email?Kissmetrics shares this infographic below from InboxArmy about The Indispensable Welcome Email.Got a comment or question? Join the conversation on Twitter or Facebook.

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Bright Ideas

Join Goldstar in Feeding the Hungry This Thanksgiving

Happy (Almost) Thanksgiving! Before you go dive headfirst into a giant plate of mashed potatoes and stuffing (my plan for tomorrow), take a moment and join Goldstar in helping feed the hungry this Thanksgiving.You can find a food bank or homeless organization in your area here and quickly and easily donate money to help feed anywhere from 10 to 110 people this Thanksgiving. And if you have another minute, please spread the word to your friends and family -- the...

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Pricing

The Top Broadway Shows, As Sorted By Revenue Per Seat — Week Ending Nov. 21

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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Technology

Drone Community Abuzz at Goldstar’s Venue Tours

We've written about our FlyBy Seating Chart initiative on this blog, and our efforts to reimagine the seating chart.With the help of a camera-equipped drone (and its skillful pilot), we’ve been filming FlyBy videos inside and outside some of our partner venues. The videos capture the real-life experience of being at the venue, from entering the lobby to sitting in different sections and more.Recently, Droneblog highlighted Goldstar's Flyby of La Mirada Theatre for the Performing Arts.Want to read more...

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Pricing

Current Top Concerts and Shows, As Sorted By Revenue Per Seat — Week of Nov. 18

Here are the top concerts and touring shows on Billboard Boxscore that we’ve ranked by Revenue Per Seat — as opposed to Gross. To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because calculating average ticket price does not account for empty seats.Revenue Per Seat reflects the efficiency of a show’s marketing and the strength of its appeal,...

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#TBT

#TBT: More Pie Now!

Happy #TBT. To celebrate, we’re sharing an oldie-but-goodie post from Jim: More Pie Now![In 2010,] I participated in a panel at Tickets.com’s excellent Executive Summit in Long Beach. This gathering, in its second year, is one of a kind in that it brings together top executives across the live entertainment business for a brief, but powerful, conference on a wide range of issues that affect the whole industry.I was on a panel with a group of really interesting folks, and the...

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Marketing

The Goldstar Distribution Network: Why We Built It

Goldstar’s about connecting your event with our audience. That’s our thing.I’ve said that, or something like that, lots and lots of times, but it started to occur to me a few months ago that it wasn’t quite right.Our thing isn’t about connecting your event with our audience. It’s about connecting you with audience, period.We’re not crazy enough to think that we are the only place to find great live entertainment consumers. (We’re the best place, but… ) And if...

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Pricing

The Top Broadway Shows, As Sorted By Revenue Per Seat — Week Ending Nov. 13

Here are the top Broadway shows last week, ranked by Revenue Per Seat – the one and only metric marketers should use to determine the success of their efforts. Why? Average Ticket Price doesn’t tell the whole story when empty seats are NOT factored into the equation.To determine RPS, we divided the grosses by venue capacities. Highlighting RPS demonstrates a different and more interesting story about which shows can bring in value per seat versus simply being big, because...

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