2014 Trends: What’ll Get You Going Out More

Now that 2014 is underway, here’s what to expect more of this year.

Large-Scale, Real-Time Entertainment: Like NBC’s live performance of The Sound of Music. Blogger Deb Rox says, “Twitter has transformed everything from sporting events, awards shows, series final episodes and political debates into massive fan experiences, and audiences crave more.” She predicts we’ll see more of these events with more meaningful ways to participate.

Mockbusters: This is the second time in 10 minutes I’ve read about the made-for-TV movie Sharknado (read article link in previous post). Apparently, one million people watched it on the night of its premiere and 300,000 tweeted about it. Reporter Daniel Dumas is calling it “ the internet generation’s insatiable demand for quirky, cheap content.” Why is this business booming? One producer quoted in the article says, “It’s all about low risk, high rewards.”

The Rise of Craft Distilleries: According to Jason Daley at Entrepreneur.com, craft distilling is in the midst of a boom. People want to know how their liquor was made and what it’s made of, says a co-owner of Colorado’s Woody Creek Distillers. The fun part: Many distilleries are opening tasting rooms and gift shops.

Trampoline parks and ziplines: Reporter Mike Bederka did some digging and found that these types of attractions are continuing to grow in popularity around the world. One source from the Association for Challenge Course Technology speculates that for ziplines it could be that “courses are getting bigger and better, and many owners are making it a point to go above and beyond when it comes to their patron’s exposure to risk.”

Immersive Installations at Museums: Want to know where? Robin Cembalest lists a handful of exhibits at ARTnews: New York’s Asia Society, LACMA, MASS MoCA and more. Plus, read her 11 other “Trends Defining This Season’s Art-Museum Shows.”


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