$200,000 and Rising — Fans Fund De La Soul’s Next Album
De La Soul are not strangers to creative marketing strategies. Last year on Valentine’s Day, we posted that the legendary rap group made all of its music free to download — just for one day to celebrate the 25th anniversary of their debut, 3 Feet High and Rising.
For its eighth album, and its first since 2004, the trio has decided to use Kickstarter — and it’s working really well. Rolling Stone reported they surpassed their initial goal of $110,000 in less than 24 hours. As of this posting, they have raised $238, 734.
In his post about crowdfunding for live entertainment productions, Jim wrote:
“If you think you have the potential to develop crowdfunding as a useful tool in your organization’s tool kit, get some experience with it. Go up that learning curve. It’s not a magic solution to difficult realities, but it can be put to good use.”
Just like live events can offer tickets, crowdfunders can easily be rewarded for their investments to De La Soul’s upcoming album. The above Rolling Stone article lists these rewards: exclusive album tracks, autographed handwritten lyrics, an original gold record plaque for 3 Feet High And Rising and three fans will even get the chance to go shopping with individual members of De La Soul, with the choice of picking out sneakers with Mercer, toys with David “Dave” Jude Jolicoeur or records with DJ Vincent “Maseo” Mason.
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