2 Big Mistakes You Make When Surveying Your Fans


Survey says?

Curious to know what your fans are interested in? What they love and don’t love about your shows? A survey can help you get into fans’ heads, but only if it’s the right survey.

To help, MarketingProfs outlined mistakes marketers often make. You can click here to see four big ones and read on for the two we think are most crucial:

“1. Forgetting to consider context

A 20-year-old and a 55-year-old will have different responses to a paper-based survey. Moreover, someone accustomed to interacting with your brand on social media may balk at an email survey.

Know your audience and which mode will work best to reach your customers (e.g., in person, on paper, or by telephone, email, social media, or mobile). Make sure you know the pros and cons of each methodology, and consider how you will compile data from multiple sources.

2. Failing to put mobile first

Daily use of the mobile Internet is increasing across all age groups. Americans between ages 18 and 24 check their phones an average of 74X a day. Those between 25 and 35 look at their devices 50X per day, and 35- to 44-year-olds check them 35X a day. Phone addiction is a real phenomenon—and one that can benefit mobile marketers.”

Are you using mobile for surveys? Tell us about it on Twitter or Facebook.

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