10 Tips for Creating Attention-Grabbing Posts

We would all love all of our posts to pop. And while we may already have some tricks to grab readers’ attention, Entrepreneur has a few clever tips to help you mix up the content of your posts a bit:

Invite fill-in-the-blank responses.

This is a great way to boost engagement and subtly harness feedback from your audience. You could leverage that information for future content campaigns or use the insight you gain to improve processes and delight customers.

  • “The worst customer service experience I ever had was __________.”
  • “If the power went out right now, I would __________ to pass the time.”

Split fans into two camps.

Want to drive up engagement? Split your followers in a head-to-head post and encourage them to pick sides.

This is a clever way to discover customers’ product preferences and other areas of interest to improve your marketing strategies. In some cases, these can be fun posts that spark engagement and banter among fans.

  • “Snapchat or Instagram: Which camp are you in?”
  • “Did you know we have a Pokémon GO gym at our café? Shout out to your Pokémon team and tell ‘em who should claim this gym!”

Comment on trending topics.

Leave some room in your social calendar to occasionally cover trending topics as they crop up. It stands to reason that issues with the most relevance to your business also can have the most significant impact. For example, a food truck could create content around a new National [Food Item] Day.

Be sure to research and attach related hashtags so others easily can discover your content — even if they weren’t previously aware of or invested in your brand. Slick use of hashtags has been shown to increase engagement by as much as 21 percent.

Find out more ways to add variety to the structure of your posts at Entrepreneur.

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